Phoenix - Your AI AssistantRedesign of existing logo - modernisation
- Posted:
- Proposals: 58
- Remote
- #4373530
- OPPORTUNITY
- Expired
Bahawalpur 
Description
Experience Level: Intermediate
I’m seeking a thoughtful redesign of my current logo for my psychotherapy practice. The aim is to modernise the logo so that it better reflects the calm, clarity, and professionalism that are central to the therapeutic process.
This project will focus solely on the logo redesign at this stage. If the outcome aligns well with my vision, I’d be interested in expanding the work to include broader brand identity elements, such as business cards, email assets, and more.
Scope of work at this stage:
• Create a calm, modern, and emotionally resonant version of the existing logo
• Reflect the nature of therapeutic work—clarity, trust, support
• Create a logo that functions effectively across print, digital, and social platforms
• Establish a visual identity that can be built upon for future brand materials
Creative Direction
• Style: Minimalist, serene, and elegant
• Tone: Grounded, subtle, trustworthy, and professional
• Design Approach: Clean lines, balanced composition, restrained use of colour, typography-led design
• Colour Preferences: I have some initial ideas about colours I’d like to explore, but I’m also open to suggestions if they better align with the overall design
• Typography: Preferably a clean, modern sans-serif (or possibly a soft serif) that supports legibility and warmth without formality
I'm happy to answer any questions. Please include link to your portfolio when applying. Thank you.
This project will focus solely on the logo redesign at this stage. If the outcome aligns well with my vision, I’d be interested in expanding the work to include broader brand identity elements, such as business cards, email assets, and more.
Scope of work at this stage:
• Create a calm, modern, and emotionally resonant version of the existing logo
• Reflect the nature of therapeutic work—clarity, trust, support
• Create a logo that functions effectively across print, digital, and social platforms
• Establish a visual identity that can be built upon for future brand materials
Creative Direction
• Style: Minimalist, serene, and elegant
• Tone: Grounded, subtle, trustworthy, and professional
• Design Approach: Clean lines, balanced composition, restrained use of colour, typography-led design
• Colour Preferences: I have some initial ideas about colours I’d like to explore, but I’m also open to suggestions if they better align with the overall design
• Typography: Preferably a clean, modern sans-serif (or possibly a soft serif) that supports legibility and warmth without formality
I'm happy to answer any questions. Please include link to your portfolio when applying. Thank you.
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Log inClarification Board Ask a Question
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Hi Kathy. It would be good to see your existing logo, but not essential
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May I please review/see your current logo? This will be helpful to guide me as to the possibilities of upgrading, including font/colour choices. Thanks.
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Hi Kathy,
Here is my questions:
Do you want to keep any elements from the current logo?
What emotions or qualities should the logo convey most strongly?
Are there specific colors you’d like to avoid or include?
Will the logo be used more in print or digital formats?
Do you have any logos or styles you’re drawn to for inspiration?
Thank you!
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Kathy, any specific color pallet you want to use?