Logo & Brand Identity for Education company

EduLeap is a fast-growing edtech startup offering an online booking platform for students seeking to study abroad.
We require a designer to create a new logo and colour palette for our website, online booking platform, and wider brand identity. Our current site (link below) contains placeholder fonts, colours and a temporary logo; we are open to fresh creative direction and new visual concepts.

Design Direction
We want the brand to feel youthful, modern and on-trend, with a sense of adventure, travel and excitement. It should communicate education, ambition and inspiration while also reassuring parents with trust, safety and reliability.
Please avoid visuals that lean too childish (risking disengagement from teens) or too corporate/adult (which may feel unwelcoming to parents). We are aiming for a confident, fun, credible balance.
Comparable Brands (For tonal direction only; please do not imitate.)
https://www.ef.co.uk
https://www.weroad.com
https://www.muchbetteradventures.com
https://www.wep.it
Current Design Setup (Reference Only)
Website link: https://eduleap.world/home
Fonts: League Spartan Bold + Extra Bold
Colours: Purple, dark grey, light grey, white
We welcome alternative palettes and typography suggestions.

Audience Profiles
School-Age Students (Primary Market)
• Ages 10–17
• Travelling abroad for 1–2 week language camps or school-year programmes
• Booked mainly by parents
• Italian teenagers prefer brands that feel sleek, aspirational, and “cool,” not too childish.
Students & Young Adults
• Ages 18–30, based in Italy
• Booking independently for short language courses or university pathways
• Prefer modern, stylish, trustworthy brands

Deliverables Required
• Primary logo
• Secondary/icon logo
• Colour palette (primary + secondary)
• Typography recommendations
• Brand voice & guidelines