Brand Identity and Style Project

Overview

This project involves the development of a brand identity and style for a UK home and interiors advertising magazine that exclusively features businesses and trades related to home improvement and design. The magazine aims to provide inspiration while connecting homeowners with trusted professionals within areas on the UK.

Currently, there is no established branding or design style, though a front cover has been created and received positive feedback. These will be shared with the chosen applicant.

What’s Needed

We are looking for a designer to take the existing front cover concept and develop a cohesive brand identity that can be applied consistently across all marketing materials, including social media, media packs, leaflets, and a website.

Key Deliverables

Secondary Logo – A versatile logo variation that subtly incorporates a home-related element while maintaining a clean and professional look. (examples will be sent to chosen applicant)

Colour Palette – A refined colour scheme that conveys quality and professionalism without appearing cheap. While seasonal variations may be introduced, a core palette should remain consistent across digital and print materials.

Typography – A selection of fonts that align with a professional and aspirational tone.

Branding & Style Examples –
Social media templates
Business card design
Media pack elements
Website homepage concept (optional)

Timeline & Requirements

This project has to be fully signed off before the end of February. We need someone who is available to communicate and receive feedback at a fast pace to ensure smooth progression and timely completion.

We are looking for someone who is creative and detail-oriented. If the project runs smoothly, there will be an opportunity to develop the remaining marketing materials as the brand grows.