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YouTube + TikTok channel analysis - paid media
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Post a project like this£120(approx. $154)
- Posted:
- Proposals: 16
- Remote
- #4107642
- OPPORTUNITY
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Description
Experience Level: Expert
We are seeking a knowledgeable social media analyst with expertise in YouTube and TikTok to help us optimize our paid media strategies. Our aim is to understand the best features of these platforms for paid media activation, analyze our competitors' successful tactics, and gain a clear picture of the audience demographics, with a specific focus on the 25+ age group's activity on TikTok.
Scope of Work:
Analyze and compare YouTube and TikTok to uncover their most valuable features for paid media campaigns.
Conduct a competitive analysis to identify what has made some brands particularly successful on these platforms, pinpointing standout content and activations.
Profile the audiences on both channels, including behavioral patterns, content preferences, and engagement trends.
Deliver an in-depth report on the usage and presence of the 25+ demographic on TikTok, assessing if our target audience is sufficiently active for effective paid media campaigns.
Provide case studies or examples of how our client could synergize these channels with other paid media efforts for a cohesive marketing strategy.
Examine the strategic uses of YouTube's pre-roll advertisements versus YouTube Shorts, including best practices and potential outcomes.
Deliverables:
A comprehensive report detailing the capabilities and features of YouTube and TikTok as paid media channels.
A competitive analysis document showcasing successful brands on these platforms and the reasons behind their achievements.
An audience analysis report, with an emphasis on the activity and viability of users aged 25+ on TikTok.
Strategic recommendations for cross-channel paid media integrations.
A breakdown of the use cases for YouTube pre-roll ads and YouTube Shorts, with advice on how to leverage each format effectively.
We expect the analysis to be backed by current data, trends, and include actionable insights that can be directly applied to our client's marketing initiatives.
Please include in your proposal your approach to this project, any similar projects you have worked on, your estimated timeline, and the associated costs.
We will reveal client details once we begin project.
Scope of Work:
Analyze and compare YouTube and TikTok to uncover their most valuable features for paid media campaigns.
Conduct a competitive analysis to identify what has made some brands particularly successful on these platforms, pinpointing standout content and activations.
Profile the audiences on both channels, including behavioral patterns, content preferences, and engagement trends.
Deliver an in-depth report on the usage and presence of the 25+ demographic on TikTok, assessing if our target audience is sufficiently active for effective paid media campaigns.
Provide case studies or examples of how our client could synergize these channels with other paid media efforts for a cohesive marketing strategy.
Examine the strategic uses of YouTube's pre-roll advertisements versus YouTube Shorts, including best practices and potential outcomes.
Deliverables:
A comprehensive report detailing the capabilities and features of YouTube and TikTok as paid media channels.
A competitive analysis document showcasing successful brands on these platforms and the reasons behind their achievements.
An audience analysis report, with an emphasis on the activity and viability of users aged 25+ on TikTok.
Strategic recommendations for cross-channel paid media integrations.
A breakdown of the use cases for YouTube pre-roll ads and YouTube Shorts, with advice on how to leverage each format effectively.
We expect the analysis to be backed by current data, trends, and include actionable insights that can be directly applied to our client's marketing initiatives.
Please include in your proposal your approach to this project, any similar projects you have worked on, your estimated timeline, and the associated costs.
We will reveal client details once we begin project.
![Dan C.](https://www.peopleperhour.com/imgs/default_avatar_light_70x70.png)
Dan C.
100% (9)Projects Completed
20
Freelancers worked with
7
Projects awarded
14%
Last project
26 Oct 2023
United Kingdom
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