Marketing Tracking & Attribution Specialist Required

Marketing Tracking & Attribution Specialist

(Google Tag Manager / HubSpot / Zapier)
Fractional / Ad-Hoc Contractor

Overview

We are looking for a Marketing Tracking & Attribution Specialist to help improve and maintain the tracking infrastructure across our marketing and CRM systems.

Our business generates inbound leads through Google Ads and landing pages, which flow through HubSpot CRM and Zapier automations.

We need someone who can ensure that tracking is accurate from click to CRM, allowing ad platforms to optimise for high-quality leads rather than just form submissions.

This is not a full-time role. We are looking for a highly competent specialist available on an ad-hoc basis to help diagnose issues, implement improvements, and maintain tracking reliability.

⸻

Core Objective

Ensure accurate attribution and conversion tracking from ad click to CRM, enabling ad platforms to optimise for high-value leads and correct business types.

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Key Responsibilities

Tracking Implementation

• Implement and maintain Google Tag Manager tracking setup
• Configure Google Ads conversion tracking and enhanced conversions
• Ensure Google Click ID (GCLID) tracking is captured correctly
• Validate tracking across multi-page landing pages and forms

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CRM & Automation Integration

Ensure marketing data flows correctly between systems:

Landing Page
↓
HubSpot CRM
↓
Zapier automations
↓
Google Ads conversion tracking

This includes ensuring the correct passing of:

• GCLID
• UTM parameters
• Lead attributes (e.g. business type)
• Conversion values

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Conversion Value Optimisation

Assist with implementing value-based conversion tracking, where conversions are sent back to Google Ads based on lead quality.

Example:

• higher value leads assigned higher value
• lower value leads assigned reduced value
• ad platforms optimise accordingly

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Troubleshooting & Diagnostics

Identify and resolve issues such as:

• missing click IDs
• broken GTM triggers
• conversion discrepancies
• multi-page tracking failures
• HubSpot property mapping errors
• Zapier data flow problems

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Example Tasks

Typical work might include:

• Debugging GCLID capture across landing page forms
• Setting up GTM event tracking for form submissions
• Ensuring HubSpot stores tracking parameters correctly
• Passing lead values through Zapier back to Google Ads
• Verifying conversion accuracy between platforms

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Tech Stack

Experience with the following tools is important:

• Google Tag Manager
• Google Ads conversion tracking
• HubSpot CRM
• Zapier automation
• UTM and click-ID tracking

Bonus experience:

• Enhanced conversions
• GA4 event tracking
• multi-step form tracking
• server-side tracking

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Ideal Candidate

We are looking for someone who:

• has implemented tracking systems for lead generation businesses
• understands how ad platforms optimise based on conversion data
• can quickly diagnose and resolve tracking issues
• is comfortable working across GTM, CRM and automation tools

This role suits someone who already works as a freelance tracking specialist or marketing engineer.

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Engagement

• Ad-hoc / project based work
• Typical work likely 5–10 hours per month
• Occasional setup projects

Potential for ongoing collaboration as the business grows.

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How to Apply

Please include:

• examples of tracking systems you have implemented
• experience with HubSpot and Google Ads tracking
• any experience implementing value-based conversion tracking