Google Analytics 4 Traffic and Conversion

We are looking for a Google Analytics 4 expert to assist us in rectifying an issue with conversion and traffic measurement. The project involves setting up event tracking and ensuring that the data is accurately captured and reported in Google Analytics 4. Additionally, we need to troubleshoot any issues with traffic measurement, such as discrepancies in the reported traffic numbers.

The ideal candidate should have extensive experience with Google Analytics 4 and a strong understanding of event tracking and traffic measurement. They should be able to provide clear instructions and solutions to rectify the issues we are facing and should be available for ongoing support and maintenance.

Here are the following issues that we are facing on the GA-4:

1) In GA4, we are seeing unassigned and not set traffic.

2) Most of our traffic and conversions are being recorded under the direct source instead of being correctly attributed to paid and organic sources.

Please provide a detailed description of your experience and qualifications, along with your proposed approach to the project. We are looking for a freelancer who can start immediately and who can work within our budget and timeline requirements.

Thank you for your interest in this project, and we look forward to hearing from you soon.