Web, SEO & HubSpot Specialist (Webflow / WordPress).

Individual Specialist Required – Agencies Please Do Not Apply
Applications without the following opening line will be ignored:
"I am a freelance specialist and all work on this project will be carried out personally by me (not subcontracted or passed to a team)."

FIRST STAGE – REQUIRED RESPONSE
In the first instance, please confirm the following only:

Your direct experience and proficiency across:

Webflow
WordPress
HubSpot
SEO, including AEO, GEO and AI‑led search optimisation

Your current hourly rate (GBP)

We will review this information first before progressing to more detailed discussions or proposals.

Important note on budget

This budget is a placeholder to enable discussion only. We fully recognise the scope is extensive and expect a phased or structured approach from a suitable specialist.

We are seeking a senior freelance specialist to support two related B2B businesses: BakeRite and Fixfire.
This engagement is not suitable for agencies, multi‑person delivery teams, or providers who outsource work. We are specifically looking for an individual practitioner who both defines the approach and delivers the work personally.

Business 1: BakeRite – www.bakerite.co.uk
Current state
BakeRite currently operates a WordPress website, with a planned migration to Webflow in the medium term.
Scope of work
• UX and layout improvements to the existing WordPress site
• Addition of a site‑wide search function
• SEO review and prioritised recommendations, including:
– Traditional SEO
– AEO (Answer Engine Optimisation)
– GEO (Generative Engine Optimisation)
– AI‑led search visibility
• HubSpot web‑form integrations (lead capture, field mapping, tracking)
• Advice and preparation for WordPress to Webflow migration, ensuring SEO continuity

Business 2: Fixfire – www.fixfire.co.uk
Current state
Fixfire operates a Webflow website and uses HubSpot extensively for sales and marketing.
Scope of work
• SEO / AEO / GEO / AI‑SEO audit and optimisation recommendations
• Focus on increasing high‑quality inbound enquiries
• Measures to reduce and deter spam form submissions
• HubSpot optimisation, including:
– Automations
– Lead routing and lifecycle management
– Sales and marketing workflow efficiency
• Advice and hands‑on implementation support for HubSpot integrations where appropriate

Required experience
• Strong, demonstrable hands‑on experience with Webflow, WordPress and HubSpot
• Proven expertise in SEO, AEO, GEO and AI‑driven search optimisation
• B2B lead‑generation experience (quality enquiries, not just traffic)
• Ability to produce clear, prioritised recommendations and implement them
• Comfortable working across two related businesses

Evidence required (mandatory)
• Links to websites or projects you have personally delivered or directly optimised
• Clear explanation of your personal involvement in those projects
• Generic agency portfolios or case studies without personal attribution will be rejected

Important notes
• Agencies and outsourced delivery models should not apply
• All work must be completed personally by the applicant
• UK‑based or UK‑experienced preferred
• Practical, outcome‑focused approach expected