SEO optimisation for a new training website

We are preparing to launch a new replacement training website with around 40 pages and are seeking an experienced SEO consultant or specialist to help shape and implement a practical, results-driven SEO strategy.

We need someone who can balance technical SEO, keyword planning, and on-page optimisation to ensure the site is well-positioned from day one.

Your Responsibilities:
Conduct a full technical + on-page SEO audit of the existing and new site
Develop a clear keyword strategy aligned with our services, goals, and target audience

Provide recommendations for key SEO elements:
SEO Audit of the Existing Live Site
Crawl the current site (e.g. with Screaming Frog or Ahrefs)

Export:
Current URLs
Page titles & meta descriptions
Backlinks (for key pages)
Identify which pages are ranking well and should be preserved or redirected.

2. Keyword Mapping
Assign target keywords to each of the new site’s 40 pages.

Ensure pages are:
Clear in purpose (one topic per page)
Aligned to search intent
Optimised for on-page SEO (titles, headings, internal links, etc.)

3. Redirect Planning (301s)
If URLs are changing, plan 301 redirects from the old site to the relevant new URLs.
This is essential to retain SEO value and avoid broken links after launch.

4. On-Page Optimisation
Optimise all pages for:
Page titles & meta descriptions
H1s and heading structure
Image alt text
Internal linking

5. Technical SEO Checks
Ensure:
Robots.txt & sitemap.xml are correct
Site speed is good (Core Web Vitals)
Mobile-friendliness
No-index is off on go-live
Help us install SEO plugin (e.g. Yoast, Rank Math) and configure it properly.

6. Page titles & meta descriptions
H1-H3 tags, image alt text, URL structure
Internal linking and hierarchy
Core Web Vitals and mobile speed
Optimise or advise on content structure for key pages (Main index/ Tribe landing/ Offer pages)
Support with Google Search Console & Analytics setup
Identify opportunities for basic schema markup or structured data

About the Website:
40 pages including homepage, service pages, tribe sections targetting specific audiances, about us, blog posts, etc. The site is built in WordPress with Elementor (please specify if you have experience with Elementor)
Launching in 2 weeks

Industry: Marketing Training / B2B Services
Audiences: Learners - graduates, early career, managers, and business leaders in Marketing, HR, L&D
(Discrete page sets/ offers targetting these 'tribes')

Deliverables:
SEO Audit Report
Keyword Map by page/section
On-Page Optimisation Plan
ementation (if possible), or detailed instructions for our team
SOP or checklist for future SEO maintenance

Timeline:
Looking to start later this week, with delivery ideally by end of next week.

Budget:
Please quote a fixed price and an hourly rate for ongoing works after completion
Estimated budget: £200–£300 depending on scope, deliverables, and experience.

To Apply, Please Include:
A short overview of your approach and how you'd handle a project like this
2–3 examples of similar SEO projects/ reports (especially multi-page WordPress sites)
Your availability and turnaround time

Your thoughts on ongoing works (outputs/ rates after this project is complete)