Schema Mark/Meta Descriptions & Alt Text Up For A Website

Scope of Work

1. Schema Markup (Primary Focus)

We want a clean, scalable, and template-based implementation of schema markup across the site.

Expected coverage:
Organization (sitewide)
WebSite
WebPage (core pages)
Article / BlogPosting (for blog content)
Case study pages (e.g. Infodesk) – appropriate schema type (e.g. Article or CreativeWork)
BreadcrumbList (where applicable)

Requirements:
JSON-LD format
Implemented at template level (not manual page-by-page where avoidable)
Must reflect visible on-page content (no misleading markup)
No duplication or conflicting schema

2. Meta Descriptions
Review and rewrite meta descriptions across key pages
Ensure:
unique per page
aligned to search intent
written for CTR (not keyword stuffing)
consistent tone with brand

3. Image Alt Tags
Review and optimise alt tags across the site

Ensure:
descriptive and meaningful
accessibility-focused
not spammy or keyword-stuffed

Deliverables

Please include the following:

List of schema types implemented per page/template
Example JSON-LD snippets
Confirmation of implementation method (template vs manual)
Validation proof (e.g. Google Rich Results Test or Schema Validator)
Summary of updated meta descriptions and alt tag approach
Access & Implementation
Website is built on: Wix

Please confirm:
what level of access you require
how changes will be implemented

Timeline

Please provide:

Estimated timeframe for completion
Any dependencies or requirements from our side


What We’re Looking For

Demonstrated experience with structured data implementation
Understanding of SEO best practices (not just automation tools)
Ability to explain decisions clearly
Experience with B2B / agency websites
Understanding of how structured data supports AI/LLM discoverability
Suggestions for further SEO improvements

View the website in question here - www.twenty-one-twelve.com


Questions for You

Please include in your response:

What schema types would you implement for this site and why?
How would you handle case study pages specifically?
How do you ensure schema aligns with Google guidelines?
How do you approach meta descriptions for CTR?
Can you share examples of similar work?

Notes

We are not looking for bulk/automated SEO fixes.
We want a thoughtful, structured implementation that will scale with the site.