Local SEO Specialist Needed

Project Overview

I run a catering and events business based in Peterborough, UK.

I am looking for an experienced SEO specialist to execute a clear, pre-defined strategy focused on local dominance and lead generation, not generic SEO activity.

This is not a “test and see” project.
The strategy is already defined — I need someone capable of executing it properly.

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Objective

Generate consistent, high-quality enquiries and bookings through:

- Strong local rankings
- High-intent keyword targeting
- Service + location SEO
- Conversion-focused website improvements

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Geographic Focus (IMPORTANT)

We are focusing on a 60-mile radius from Peterborough first.

Examples include:

- Peterborough
- Stamford
- Spalding
- Huntingdon
- Cambridge
- Market Deeping
- Surrounding areas

We are not targeting nationwide initially.
Once local dominance is achieved, we expand.

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Scope of Work (Monthly Retainer)

I want a clear monthly execution plan.

1. Keyword Strategy

- 8–15 high-intent keywords
- Service + location based
- Must be commercially relevant (booking intent)

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2. Service + Location Pages (CORE FOCUS)

- Creation of SEO-optimised pages (e.g. “Wedding Catering Peterborough”, “Pizza Catering Stamford”, etc.)
- Proper structure (not spam pages)
- Internal linking strategy