Digital marketing and online presence of my business

My business is called Principia Accounting & Finance and I live and work in Dubai. I have a website that I’ve populated with my own content and I also have Google Search Console, Google Ads and Google Analytics linked up to it. I also have social media accounts for Principia on LinkedIn and Facebook.

I’m looking to do a project that covers three broad areas, being organic SEO improvement, optimising Google Ads and doing some digital marketing on social media.

Below is what I think I need:

• Small scale SEO audit on my site
• Review of the copy on the website and suggest any improvements
• Hook up Calendly to Google so I can track conversions (i.e. meeting bookings)
• Establish backlinks
• Improve my list of Google search terms
• Improve the copy in the Google Ads themselves
• Suggest a program for improving social media and digital marketing
• Set up other social media accounts (e.g. Twitter, Pinterest, Tik Tok, etc).

Do let me know what areas of this list you will be able to help with and if there are any obvious items I’ve left off the list.

Rich