UK Ad Designer (Static + Motion) for Clean, Professional Brand

We are looking for a UK-based ad creative with a sharp eye for design and a strong grasp of performance marketing. The right candidate will produce visually clean, highly effective ad creatives for Google and Meta campaigns.

About the Project

We're launching UK Planning Gateway — a smart, user-friendly platform that helps homeowners and architects submit planning applications online, faster and with less stress. Think of it as the GOV.UK experience — but better.

Our brand is clean, trustworthy, and clear. We're not selling consumer products — we’re offering a public-facing service that simplifies a traditionally complex process. Your creative work will make planning feel approachable, modern, and accessible.

We already have a campaign specialist handling setup, tracking, and targeting. Now we need exceptional ad content to fuel performance.

Deliverables

3 to 4 static ad creatives for Meta and Google Display (various sizes)
1 to 2 short animated ads (10–30 seconds) for YouTube Shorts, Instagram, and Facebook
Designs that follow a clean, minimal, and professional look inspired by GOV.UK
Cohesive visual identity across all formats
Source files for future edits

What We're Looking For

Based in the UK, with experience designing for UK audiences
A portfolio showcasing excellent static and motion ads
A strong understanding of how to combine clean design with conversion strategy
Experience with service-based brands or public sector projects is a plus
Proficient with tools like After Effects, Premiere Pro, Photoshop, Illustrator, or Figma

Budget and Timeline

Budget: £250 to £400 all-in (flexible for exceptional quality)
Start: As soon as possible
Initial concepts expected within 5 to 7 days of hire

To Apply

Please include the following in your response:

1. A short summary of your experience with ad design (especially for service or government-style brands)
2. A link to your portfolio or showreel (static and motion examples)
3. Your preferred tools and working style
4. Your availability for a kickoff call this week

We are looking for someone who can deliver crisp, professional, conversion-focused ad content — not just templated designs. If you’re ready to help us launch with impact, we’d love to hear from you.