PPC SEO WORK FOR 1 site

HI

We would like to receive proposals for the following site:
www.ukcareteam.com

1.PPC campaign update / streamline

Site currently has a running PPC campaign. We would like someone to evaluate the campaign and make amendments to ensure the campaign is both more 1) effective 2) efficient (less wastage of spend)

2. SEO


Site does not have any SEO work done currently. We are looking for proposals for a campaign. Please include a timeline of proposed activity and costings. If proposed activity includes a blog or social media please let us know how you will ensure content is relevant to market website operates in (this is crucial - we would prefer not to have a blog if we feel content cannot be relevant to our audience)

I understand this is not a one of job and there is a monthly element so please break down your proposal the monthly element and also the split between PPC and SEO