PPC and media buying Campiagn

I seek an experienced freelancer to manage a paid search and display advertising campaign for a leading online retailer. The goal of the campaign is to drive traffic to our website and increase sales of selected high-margin products.

The selected freelancer will be required to research optimal ad placements and formats across search engines and major network sites. Keywords, audiences and placements must be targeted strategically based on thorough analysis of product data, customer analytics and competitors' activities. Competitive bidding and optimization of bids, creatives and targeting parameters will be necessary to maximize exposure within the budget.

Tracking of campaign performance and regular reporting on vital metrics such as impressions, clicks, cost-per-acquisition and return-on-adspend will allow ongoing refinement of the strategy. Sharing insights on industry trends and opportunities to expand reach through emerging channels is encouraged. Management of campaign spends, publisher relations and campaign setup/reporting should be handled efficiently.

Applicants must demonstrate superior skills in pay-per-click management, market research, analytics and strategy. A certificate or proven track record in Google or Microsoft Advertising would be favored. The ability to present strategies and results clearly for a non-technical audience is essential. This three month project offers the ideal opportunity for a passionate digital marketer to apply their skills while gaining experience with a prominent retailer.