PPC account set up from scratch

I will need the following set up:

Phase 1 — Tracking & Analytics Setup
Before running any ads, we need to make sure every lead is properly tracked and attributed. This includes:

Google Ads conversion tracking setup
Form submission tracking across all enquiry forms
Phone click tracking (Main Number)
Enhanced conversions setup for Google
GA4 event configuration for all key conversion points
GTM tag, trigger and variable setup
Testing and debugging across all conversion points

Phase 2 — Google Ads Setup & Management
Build Google Ads account from the ground up, including:

Account creation and billing setup
Keyword research and competitor analysis (As above)
Campaign and ad group structure tailored to office locations
Search ad copy - headlines, descriptions, callouts, sitelinks
Negative keyword lists to prevent wasted spend
Bid strategy and budget configuration
Conversion tracking linked to all lead actions
Ongoing optimisation - bid adjustments, keyword refinement, ad testing, search term reviews

Phase 3 — Reporting
Need to set up
Custom Looker Studio dashboard with live data from Google Ads and GA4
Key metrics: leads, cost per lead, impressions, clicks, click-through rate, spend
Monthly performance summary

Key conversion that we will track
Contact form submissions (via /contact/ page)
“Speak to our team” CTA clicks and submissions
Phone calls (Main Number)
WhatsApp button clicks
Form submission on specific landing pages

This needs to be set up in our Google ads account

The client has 2 office locations to target - we have some research on the locations

This is needed really quickly