Meta Ads Specialist – Full Funnel Campaign Setup (Project-Based)

I'm looking for a Meta Ads specialist to help set up a complete lead generation and retargeting funnel for a new campaign I'm launching. I’ve run ads before, but this is a fresh campaign and I want to make sure it’s set up properly from day one.

You’ll be building out the structure in Facebook Ads Manager, setting up key audiences, and configuring the funnel so that I can manage and add in future ad creatives myself. I’d also like a quick video walkthrough or explanation of the setup afterwards so I can see where everything lives and how new creatives can be slotted in.


THE OFFER FUNNEL YOU'LL BE BUILDING
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Phase 1 – Cold Leads:
Initial lead generation ads targeting small business owners. These will be a mix of direct-to-camera videos and image ads addressing common objections around a free offer.

Phase 1.5 – Clicked But Didn’t Sign Up:
Retargeting visitors who clicked through but didn’t complete the signup. Ads will focus on urgency, reminders, and reducing friction.

Phase 2 – Warm Retargeting:
Targeting leads who’ve engaged with the offer or ads to encourage sign-up to a paid product, using testimonials, benefit-led videos, and clear CTAs.

YOUR ROLE WILL INCLUDE
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* Setting up a full-funnel campaign in Facebook Ads Manager
* Building relevant audiences and retargeting groups
* Setting up tracking and conversion events
* Advising on the structure of the campaign for adding new creatives
* Providing a simple video or screen-recorded walkthrough of the final campaign
* Suggesting audience ideas, including possible use of my existing Aweber email list (if possible)

WHAT I'LL PROVIDE
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* Initial batch of video and image ads
* Clear overview of messaging and creative themes
* Any branding assets if needed (colours, fonts, etc.)
* Any information or access you need to complete the setup

Please note – I’ll be adding new creatives after launch, so I’ll need your advice on what minimum assets you need from me to start, and how best to expand the campaign later.

PROJECT TERMS AND NEXT STEPS:
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This is a one-off setup project, so I’m looking for a fixed project price. Please include your project rate and estimated turnaround time in your application.

Also let me know if you offer ongoing monthly support (e.g. ad reporting, performance reviews, optimisation) and what your hourly or monthly rate would be for that, in case I want to continue after the initial setup.

TO APPLY:
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Please include:

* A short summary of your experience running Facebook ad campaigns (especially full funnels)
* One or two relevant examples of similar campaigns you’ve built
* Your fixed cost for this setup and estimated turnaround time
* (Optional) Your rate or approach for monthly follow-up or reporting if you offer that