Google Ads & PPC for unique garden pods product

We are looking for responses from Google Ads & PPC specialists who can support us with our targeting of consumers within a 100 mile radius of the Leeds area in the UK. Our website is currently in production and the objective is to drive CTAs (Speak to us and Complete our enquiry form) as its not a product that is sold online.

The price range of our products range from £15k up to £20k and we are looking to target the working from home crowd and small business owners who want extra space to setup a small commercial business such as yoga studio, hairdressers etc or even an entertainment space such as cinema room or gym.

We are looking for a specialist in the UK who has experience with this type of product and knows how to setup campaigns to drive enquiries from both Google Ads search and Meta. If you are interested in the job please complete the questions below and we will be selecting 3 people to speak with over the phone and will then make our final decision.

What is your experience in managing PPC campaigns, and can you provide examples of successful campaigns you've worked on in the past?

How do you stay updated on the latest trends and changes in the PPC industry, especially regarding platforms like Google Ads and Facebook Ads?

Can you explain your approach to keyword research and how you ensure the selection of relevant and high-performing keywords for a campaign?

What strategies do you use to optimize ad copy for better click-through rates and conversions?

How do you determine and set realistic and achievable campaign goals and key performance indicators (KPIs)?

Can you discuss your experience with A/B testing and how you use it to improve campaign performance?

What is your approach to budget management, and how do you prioritize spending across different channels and campaigns?

How do you conduct competitive analysis to ensure that our PPC campaigns stand out in the market?

Can you explain your process for tracking and analyzing campaign performance, and how you use data to make informed decisions?

What tools and analytics platforms do you commonly use for PPC management, and why do you prefer them?
How do you handle ad targeting to ensure that our ads reach the most relevant audience?

Can you share your experience with ad extensions and how you leverage them to enhance ad visibility and engagement?

In your opinion, what are the most common pitfalls in PPC campaigns, and how do you avoid or address them?
How do you adapt your PPC strategy to different industries or target audiences?

Can you discuss your experience with remarketing and how you use it to re-engage with users who have previously interacted with our brand?

How do you approach mobile advertising, and what considerations do you take into account for mobile PPC campaigns?

What is your experience with landing page optimization, and how do you collaborate with web development teams to improve conversion rates?

Can you provide examples of challenging situations you've encountered in PPC management and how you successfully resolved them?

How do you communicate campaign progress and results to clients or stakeholders, and what reporting tools do you use?

What is your strategy for staying within budget while maximizing ROI for PPC campaigns?