Google Ads PPC Expert Needed

I run a mobile car valeting and detailing business and I’m looking for an experienced Google Ads / PPC specialist to build and optimise a high-converting campaign focused on local lead generation.

The goal is simple: generate consistent bookings for mobile car valeting services within my local service area.

This is not a basic setup job. I need someone who understands local service businesses, lead generation, and conversion tracking.

What I Need Done

The work should include the following:

1. Full Google Ads Campaign Setup

Keyword research focused on high-intent local searches
Structuring campaigns correctly (campaigns, ad groups, keywords)
Separate campaigns for core services such as:
Mobile car valeting
Interior deep cleaning
Mould removal / specialist cleaning
Engine bay cleaning
Use of exact, phrase and broad match where appropriate

2. High-Converting Ad Copy
Create multiple responsive search ads including:

Strong headlines (30 characters max)
Booking focused descriptions
Local intent messaging
Clear calls to action such as:
Book Online
Same Day Slots
Mobile Service

3. Location Targeting

Set up local targeting around my service area
Ensure ads only show to people within a realistic service radius

4. Negative Keyword Strategy

Build a strong negative keyword list to eliminate irrelevant traffic such as:
jobs
training
DIY searches
products

5. Conversion Tracking Setup
This is critical.

I need full tracking installed and verified including:

Google Ads conversion tracking
Booking conversions
Contact form submissions
Phone call tracking (if possible)

You must test the tracking and confirm conversions are recording correctly in Google Ads.

6. Landing Page Review
Review my website and provide suggestions to improve conversion rate, including:

messaging
call to action placement
page structure

7. Campaign Optimisation Strategy
Provide guidance on:

recommended bidding strategy
daily budgets
expected cost per lead
scaling strategy once conversions start coming in

Deliverables

By the end of the project I should have:

Fully built Google Ads campaign
Correct keyword targeting
Conversion tracking working properly
Ads written and live
Negative keywords implemented
Basic optimisation recommendations

Ideal Freelancer

I'm looking for someone who:

Has strong experience with Google Ads lead generation
Has worked with local service businesses
Understands conversion tracking and campaign optimisation
Can explain things clearly and work efficiently

Please include:

Examples of past Google Ads campaigns
Typical cost per lead results you have achieved
Confirmation you can set up conversion tracking correctly