Google Ads Expert for Lead Generation Platform (Mooveto.co.uk)

I am looking for an experienced Google Ads specialist to set up and manage campaigns for a UK based platform called Mooveto.

Mooveto is a marketplace that connects customers with drivers for removals and transport services. We operate on a reverse bidding model, where drivers compete to offer the best price.

The goal is to generate high-quality leads from customers looking for services such as Man and Van, house removals, and furniture transport across the UK, with a strong focus on London.

Scope of work:

• Full Google Ads setup from scratch
• Keyword research focused on high intent searches such as “man and van London” and “house removals near me”
• Campaign structure for multiple services and locations
• Ad copywriting optimised for conversions
• Conversion tracking setup
• Ongoing optimisation and performance improvement

Ideal candidate:

• Proven experience running Google Ads in the UK
• Experience in lead generation platforms or service marketplaces
• Strong understanding of CPC, CPA and ROI optimisation
• Ability to scale campaigns efficiently

Please include examples of previous campaigns or results if available.