Experienced Meta & Insta Ads Expert + Creative content

PLEASE DO NOT APPLY FOR THIS ROLE UNLESS META ADVERTISING IS YOUR PRIMARY SPECIALISM.

IF YOU ARE A GENERAL MARKETER, SOCIAL MEDIA MANAGER, COPYWRITER, VIRTUAL ASSISTANT OR AGENCY ACCOUNT MANAGER WHO "ALSO DOES FACEBOOK ADS", THIS ROLE IS NOT FOR YOU.

WE ARE LOOKING FOR A GENUINE META PERFORMANCE MARKETER WHO HAS A PROVEN TRACK RECORD OF SCALING E-COMMERCE BRANDS THROUGH PAID SOCIAL.

We're looking for one exceptional freelancer to become a long-term partner for our growing wellness brand.

We've worked with several agencies over the past year and have decided we'd rather work directly with an experienced Meta specialist who genuinely understands paid social, creative strategy and performance marketing.

This isn't just about launching campaigns. Creative is everything.

We already have great products, strong branding, high-quality photography, UGC and video content. We're looking for someone who knows how to transform those assets into ads that stop people scrolling and convert.

What we're looking for

You should have extensive experience managing Meta advertising for e-commerce brands and be completely comfortable with:

Campaign strategy

Campaign setup and optimisation

Creative strategy

Creative testing frameworks

Static image ads

UGC concepts

Video ad concepts

Writing compelling hooks and ad copy

Audience testing and scaling

Performance analysis

Continuous testing and optimisation

We're looking for someone who understands that the creative is often the biggest driver of performance.

This role is NOT for you if:

You mainly build websites.

You mainly do SEO.

You mainly write copy.

You mainly manage social media accounts.

You occasionally run Facebook ads for clients.

You're an agency passing the work to junior account managers.

We're specifically looking for someone whose main expertise is Meta advertising.

We'd love to see

Please include:

Brands you've worked with

Results you've achieved

Typical monthly Meta budgets you've managed

Examples of ad creatives you've personally created or directed

Case studies with measurable improvements

Your approach to testing new creatives

What you would audit first if you took over our account

How we'd like to work

We're looking for a long-term relationship.

Our preference is a modest monthly retainer combined with milestones to be agreed

If you're commercially minded, love testing creative, enjoy digging into data and genuinely believe you can outperform a traditional agency, we'd love to hear from you.

To help us shortlist applicants, please begin your proposal with the words:

"Creative First."

Applications that don't include this at the beginning are unlikely to be considered, as it tells us you have taken the time to read the brief.