Create Facebook/Instagram Ads & Build Following

I am a meditation instructor seeking help on Facebook and Instagram. I have three goals:
1. Attract people on Facebook and Instagram who would like to attend my weekly virtual and live meditations.
2. Attract people who are looking for alternative treatments to address their “anxiety”.
3. Learn through your help what I should be doing on my Facebook and Instagram accounts to build a following.

Advertising:
I want your ads to locate people in the USA who may be interested in attending my virtual and live meditations. We should meet and define who might potentially want to attend these virtual sessions. What I do for people goes way beyond looking for “meditators” and people who practice Yoga. I am seeking people who are suffering from anxiety, loss/grief, depression, and so much more.

I want your ads to somehow find people who are suffering from anxiety. This may be challenging as I believe you cannot use the word “anxiety” in your ads. You will need to come up with a creative way to attract people looking for solutions to their anxiety.

I want to start with a very moderate budget and see what this does for me. If I start to see results, I will be happy to increase the budget.

Learning How to Use Facebook/Instagram:
I want you to teach me how to use Facebook and Instagram to build a following.
- Teach me how often I should post.
- Teach me what I should be posting (e.g. images, text, videos, etc.).
- Teach me the Do’s and Don’t of Facebook/Instagram.

I have completely neglected my Facebook page for my business, The Compassion Center, and I have never spent any time on Instagram promoting The Compassion Center. I would like to change this.

Can you help me with the above?

Can you work on a minimal budget and the compensation increases over time or possibly with incentives (e.g. if you reach XX amount of followers, I pay a bonus)?

If we work well together, and I like what you have accomplished, I would then like you to start managing my Facebook and Instagram account for my other meditation business. This other business provides mindfulness meditation classes and programs to companies primarily in the USA.