GROWTH & MARKETING MANAGER — TWO UK PLATFORMS, ONE ROLE

We're a UK-based group running two growing platforms — letsgoEAT (local restaurant deals) and WillsConnect (online will writing). We're looking for one sharp, commercially minded person to manage growth across both. Deliver results and this becomes a long-term paid role with real ownership.

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PLATFORM 1: letsgoEAT — Get restaurants on. Get users in.

Your primary focus. Outreach to restaurants, takeaways, and cafes via Instagram DMs, WhatsApp, and email. Onboard merchants and get their first deal live. Post and manage deals to keep the platform active. Push deals through social channels, Facebook groups, and community pages. Grow Instagram and TikTok consistently. Track all merchant outreach and pipeline in NinjaPipe CRM.

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PLATFORM 2: WillsConnect — Run ads that generate will sales.

Build and manage Meta (Facebook/Instagram) ad campaigns. Run TikTok Ads and Google Ads to drive will purchases. Test audiences, creatives, and copy — you own the cost per lead. Create organic content around Islamic wills, estate planning, and family protection. Manage retargeting and monitor funnel performance. Use WhatsApp Business for lead follow-up sequences.

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TOOLS YOU'LL USE

NinjaPipe CRM, WhatsApp Business, Meta Ads Manager, TikTok Ads, Google Ads, Instagram, TikTok, Canva, CapCut, Google Sheets. NinjaPipe training provided — fast adoption expected.

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MUST HAVE

Fluent, natural written English. Proven Meta Ads experience with real results. TikTok Ads and/or Google Ads experience. Business outreach via WhatsApp, DMs, or cold email. Strong grasp of retargeting, lookalike audiences, and conversion pixels. Organised enough to manage two brands and two pipelines at once. Commercially minded — thinks in leads and sales, not just posts. Self-starter who moves without being chased. Willing to learn NinjaPipe from day one. UK market awareness across food and legal/Islamic audiences.

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TO APPLY — SEND THESE FIVE THINGS

1. Show accounts or campaigns you've worked on — results, not just screenshots
2. Write a WhatsApp or DM message to a restaurant for letsgoEAT (short and natural)
3. Write a Meta ad headline and primary text for WillsConnect targeting UK Muslims
4. How would you grow letsgoEAT in Manchester over 30 days on a small budget?
5. How would you structure a £500/month Meta budget to sell wills to UK Muslims?

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Remote. Flexible hours. Daily communication expected. Long-term for the right person. Results matter more than qualifications.