Outreach initiative with emails marketing and advertising

Outreach & Growth Specialist (Email + Ads + Landing Pages/Sales pages+ email automation)

Location: Remote (prefer GMT+0 to GMT+7 overlap)
Type: Full-time or long-term contract
Start: ASAP

The Mission

Own our outbound growth engine end-to-end:
identify and qualify prospects,
build targeted lists,
launch compliant email sequences,
create landing pages that convert,
run lightweight ads to capture leads,
and get qualified prospects on sales calls.

What You’ll Do

Prospect & List Building

1. Use LinkedIn Sales Navigator, Google scraper, Scrapio.io to find ICP-fit leads by industry, role, company size, and buying intent. (You must have them)

2. Enrich and verify contacts via Hunter.io and Apollo.io; maintain clean CSVs/CRM records.

3. Segment by persona, industry, and problem to enable high-relevance messaging.

4. Outbound & Email Automation

5. Set up multi-step drip sequences in Apollo (or similar) with smart sending windows, throttling, and A/B tests.

6. Craft personalized first-lines, subject lines, and call-to-actions; maintain warm-up & deliverability best practices (SPF/DKIM/DMARC, domain rotation if needed).

7. Track replies, positive intents, and auto-bookings; continuously optimize for open, reply, and meeting rates.

8. Landing Pages & Lead Capture
Build fast, conversion-focused landing pages (WordPress) with clear copy, social proof, and lead forms.

9. Integrate forms with CRM and Calendly (or equivalent) to book discovery calls.

10. Set up analytics (GA4/Pixel) and event tracking; run iterative CRO tests.

Ads & Top-of-Funnel

1. Launch lightweight LinkedIn/Meta search & retargeting to amplify list growth and re-engage visitors.

2. Create creatives/copy variations; manage small budgets with strict CAC guardrails.

Sales Calling & Follow-up

Send qualified leads to sales team.

Keep meticulous notes; ensure every hot lead is followed up across email/phone/LinkedIn.

Adhere to CAN-SPAM/GDPR and local regulations; maintain opt-out and suppression lists.

Monitor domain health, inbox placement, spam traps, and bounce rates.

What You’ve Done:

5+ years in outbound SDR/growth marketing/email automation with measurable wins.

Hands-on with Sales Navigator, Hunter.io, Apollo.io (sequencing, enrichment, verification).

Built high-converting landing pages and integrated them with CRM + scheduling.

Strong copywriting for short-form outbound and landing pages; can show before/after improvements.

Basic familiarity with DNS/auth (SPF/DKIM/DMARC), list warming, and deliverability tactics.

Nice to Have

Wordpress, basic HTML/CSS.

GA4, Meta/LinkedIn Ads Manager, UTM discipline.

Experience in B2B SaaS/IT/Tech/Finance/Real Estate segments.

Tooling you like: Clay, Lemlist, Instantly, Zapier/Make, Notion, HubSpot/Pipedrive.