Social Media Manager – Clinic Brands (Startup, Separate Accounts

We operate two clinic brands in London, each with separate positioning and social media channels:

Danugur – skincare, aesthetics, wellbeing for men and women

MAEN – men-specific aesthetics, skincare and wellbeing

Dermatology Clinic- Name TBC

We are an early-stage business and are currently phasing out ad-hoc support, looking for a hands-on social media specialist who can help build consistent online presence, engagement and paid social activity in a measured, commercially sensible way.

This role is suited to someone experienced but comfortable working with startup budgets, testing what works before scaling.
Scope of Work

Manage separate social accounts for Danugur and MAEN Dermatology (Name TBC)

Content planning and scheduling (posts, reels, stories)

Drive engagement, visibility and brand awareness

Paid social advertising (Meta ads: Instagram & Facebook)

Audience targeting aligned to clinic services and locations

Light reporting on performance and engagement

Platforms (Priority)

Instagram (primary)

Facebook (secondary / ads & local reach)

TikTok (optional but desirable, especially for MAEN)

What We’re Looking For

Proven experience managing clinic, beauty, aesthetics or wellness brands

Comfortable running paid social ads, not just posting content

Ability to adapt tone for men-specific vs inclusive brands

Clear pricing and realistic expectations

Startup mindset: test, refine, improve

Important Note

This is a startup engagement with controlled budgets.
We are not looking for agency pricing or long-term retainers at this stage.

Please include:

Relevant examples

Platforms you specialise in

Your proposed working model (monthly / hourly)

Experience with regulated or aesthetics-adjacent brands is strongly preferred.