Social Media Manager – Clinic Brands 3 Brands

We operate three clinic brands, each with its own positioning and separate social media channels:

Danugur – skincare, aesthetics and wellbeing for men and women

MAEN – men-specific aesthetics, skincare and wellbeing

Dermatology Brand (name TBC) – medical-led dermatology services

We are an early-stage business and are currently phasing out inconsistent support, looking for a hands-on social media specialist to help build and manage our online presence in a structured, phased and commercially sensible way.

This role is ideal for someone experienced but comfortable working with startup budgets, building momentum before scaling activity.

Scope of Work

Manage separate social media accounts for all three brands

Content planning and scheduling (posts, reels, stories)

Drive consistent online presence and engagement

Paid social advertising (primarily Meta: Instagram & Facebook)

Audience targeting aligned to clinic services and locations

Coordinate messaging across brands while maintaining distinct tone

Basic performance reporting and insights

Platforms (Priority Order)

Instagram – primary platform for all brands

Facebook – secondary (local reach, paid ads)

TikTok – desirable, particularly for MAEN and education-led content

What We’re Looking For

Experience managing clinic, beauty, aesthetics, wellness or medical-adjacent brands

Comfortable running paid social campaigns, not just organic posting

Strong understanding of brand tone differences (men-specific vs inclusive vs clinical)

Clear pricing, realistic deliverables and good communication

A test-and-learn mindset suited to startups

Important Note

This is a startup engagement with controlled budgets.
We are not seeking agency pricing or long-term retainers at this stage.

Please include:

Relevant examples of similar work

Platforms you specialise in

Your proposed working model (monthly or hourly)