Social Media Designer Needed – High-Converting Campaign Assets

Project Overview:
We are looking for a talented and creative social media designer to produce 4–5 high-impact visual assets for an upcoming April campaign.

The campaign promotes a 25-minute introductory massage for £34.95, and the primary objective is to drive high volume sales through eye-catching, conversion-focused creative.

What We Need:

Design of 4–5 static social media assets (with potential for light animation if you offer it)
Formats suitable for Meta (Facebook) and Instagram (feed + story formats preferred)
Visually engaging, scroll-stopping designs that encourage immediate action
Clear communication of the offer: 25-minute massage for £34.95
Strong emphasis on value, relaxation, and wellbeing benefits

Creative Direction:
We want assets that feel:

Clean, modern, and premium (not cluttered)
Warm, inviting, and wellness-focused
Bold enough to stand out in-feed
Designed with conversion in mind (not just branding)

Target Audience:
Busy professionals
Individuals seeking stress relief and relaxation
First-time customers who may be new to massage

Key Message to Communicate:
Affordable, accessible introduction to massage
Limited-time April offer
High-quality, professional service

Deliverables:
4–5 final assets in required formats and sizes
Optimised for both mobile and desktop viewing

Timeline:
Initial concepts within a few days of project start
Final delivery within 48hrs

To Apply, Please Include:
Examples of previous social media ad creatives (especially in wellness, fitness, beauty, or lifestyle sectors)
Any experience with conversion-led or paid social campaigns
Your availability and turnaround time

Bonus (Not Essential):
Experience designing for performance marketing campaigns
Understanding of what drives engagement and click-through on Meta platforms

We’re looking for someone who can combine strong design with commercial thinking to help us maximise campaign performance. Below is an idea but not limited to:

Concept 1: “Problem → Solution” (Relatable + Emotional)

Purpose: Connect with stressed, time-poor audience

Visual Direction:
Split design or before/after feel:
Left: stressed person (laptop, tense shoulders)
Right: relaxed massage moment

Copy Layout:
Top: “Stressed? Tight shoulders?”
Middle: “Fix it in 25 minutes”
Bottom: “Intro massage £34.95”

Design Notes:
Make the “problem” instantly relatable
Keep text short and punchy
Use visual contrast (stress vs calm)

Why it works:
This taps into: