Instagram & TikTok Marketing for a Luxury English Vineyard

Project Overview
We are seeking a freelancer to lead our Instagram and TikTok marketing strategy for a luxury English vineyard specialising in rosé and sparkling wines. With our first wines launching in May 2025, we are looking to establish a strong social media presence, engage our target audience, and develop a strategy to drive direct sales via Instagram and TikTok.

We currently manage content creation in-house, but we need an expert to expand our reach, increase engagement, and drive conversions.

Project Goals
The key objectives of this project are:

1) Grow our Instagram audience by engaging consumers of luxury English wine and building brand awareness.
2) Create and grow our TikTok presence, developing creative content that aligns with trends while maintaining a premium, luxury feel.
3) Develop and implement a strategy to sell our wines directly via Instagram and TikTok once they become available in May 2025.

Scope of Work
1) Instagram Growth Strategy:
- Develop and implement a content plan tailored to our luxury target audience.
- Engage with relevant luxury wine, food, and lifestyle communities.
- Increase followers, engagement, and brand awareness through organic and paid strategies.

2) TikTok Content & Growth:
- Create and execute a strategy to build an engaged audience on TikTok.
- Develop and publish short-form videos that showcase our vineyard, wines, and brand story.
- Leverage trends while maintaining a premium and aspirational brand identity.

3) Social Commerce & Sales Strategy:
- Work with us to implement a strategy for direct sales via Instagram & TikTok Shops.

Requirements to Bid
To be considered for this project, please provide the following:

- Your CV detailing relevant experience.
- Examples of previous projects where you have successfully grown Instagram and TikTok audiences (viticulture experience is not required, but experience in growing social media engagement for luxury or lifestyle brands is essential).
- Your hourly rate and estimated availability.

Ideal Candidate
We are looking for someone who:
✅ Has a proven track record of growing Instagram and TikTok audiences.
✅ Understands the luxury market and how to engage high-end consumers.
✅ Has experience with social commerce (Instagram Shopping, TikTok Shop, etc.).
✅ Is highly creative and stays up to date with social media trends.
✅ Can work independently while collaborating with our team.