Facebook & Google Ads Specialist for Ongoing, Targeted Campaigns

Description:
We are seeking an experienced Facebook and Google Ads specialist to collaborate with us in creating, managing, and optimizing ad campaigns tailored to a highly targeted audience. This is a hands-on partnership where we work together to achieve outstanding results through data-driven strategies.

Key Responsibilities:
• Set up and manage Facebook Ad campaigns, including campaign groups, ad sets, and individual ads.
• Collaborate on Google Ads campaigns, refining bidding strategies and audience targeting through regular Zoom sessions.
• Optimize ad campaigns to ensure maximum ROI, including A/B testing and data analysis.
• Work with contact lists from tools like Seamless to upload Excel files containing 1,000-2,000 targeted contacts into the backend of Facebook Ads Manager and Google Ads for custom audience creation.
• Create and manage remarketing campaigns using these custom audiences to deliver video ads tailored specifically to this list.
• Provide regular performance analyses and actionable recommendations based on campaign data.

Our Approach:
• Proficiency in Google AdWords: We are skilled in the platform and prefer a collaborative approach during Zoom calls, where we screen share and discuss strategies while managing the backend directly.
• Hands-On Workflow: We’ll actively participate in campaign management, making joint decisions on bidding strategies and optimizations during weekly or bi-weekly check-ins.
• Data-Driven Remarketing: Using custom contact lists, we aim to build highly specific audiences for remarketing campaigns on both Facebook and Google Ads.

Requirements:
• Proven experience running successful Facebook and Google Ad campaigns.
• Expertise in uploading and utilizing custom contact lists within both Facebook Ads Manager and Google Ads.
• Familiarity with tools like Seamless or similar platforms for managing large contact lists.
• Proficiency in audience targeting, bid strategies, and performance optimization.
• Excellent communication skills for productive and collaborative Zoom sessions.

Preferred Experience:
• Experience with video ad campaigns and retargeting strategies.
• Strong understanding of lookalike audiences, remarketing funnels, and cross-platform campaigns.
• Proven ability to manage and optimize large-scale campaigns with complex targeting.

Project Details:
• Budget: $75 per hour.
• Timeline: Ongoing with regular collaboration calls.
• Deliverables:
• Fully optimized Facebook and Google Ad campaigns.
• Custom audience creation using contact lists.
• Video ad remarketing campaigns targeting specific contacts.

How to Apply:
Please include the following in your proposal:
1. Examples of campaigns where you used custom contact lists for remarketing.
2. Your experience with both Facebook and Google Ads platforms.
3. Your familiarity with tools like Seamless and your ability to upload lists for targeting.
4. Your availability for weekly or bi-weekly Zoom collaboration calls.
5. A brief overview of your approach to managing data-driven campaigns.

If you have experience working with custom contact lists and creating successful remarketing campaigns on both Facebook and Google Ads, we’d love to hear from you. Let’s build something amazing together!