Website redesign for nail shop

Project overview
We are a well nail salon business based in Croatia serving Croatian residents and a large vast of tourists in the summer season.
We’re looking for an experienced web designer/developer to undertake a major overhaul of our current website. The goal is to create a visually engaging, user-friendly site that effectively showcases our services and improves navigation. The new site should appeal to a wide demographic, including adults, couples and Croatian residents, and those interested in both massage and general wellness.

Experience Level: Expert

Scope of work
1. Graphic design and visuals
- Update and refresh all graphic elements, ensuring they are aligned with a clean, modern site.
- Create high-quality visuals that enhance our brand identity and appeal to the wellness industry
- Select and incorporate engaging images or illustrations related to massage practices and overall wellness.

2. Content revamp
- Work with our team to rewrite or reorganise content, focusing on clarity, accessibility, and SEO best practices.

3. Site layout and navigation
- Design a homepage that immediately informs visitors about who we are and what we offer,
- Streamline navigation menus and organise content into intuitive categories, ensuring minimal clicks to access information.

4. Technical requirements
- Ensure all pages are optimised for fast loading.
- Implement best practices in SEO for massage services, helping the site rank well on local searches.
- Ensure full GDPR compliance and add a clear privacy policy.

5. Special features
- Testimonial or review section from satisfied customers
- Blog area for sharing massage tips, practice news, and other updates.
- FAQ section, especially for new massage customers

Project timeline
Please outline a timeline for each stage of the project. We aim to complete the project within 6 weeks.

Budget
We have a budget range in mind but are open to discussing it based on your experience and proposed value.


Preferred qualifications
- Proven experience in designing and developing websites for wellness industries or service-oriented businesses.
- Strong portfolio showcasing similar projects.
- Knowledge of SEO best practices and experience with responsive design.
- Familiarity with accessibility and compliance standards.
- Proven experience in designing and developing websites for healthcare or service-oriented businesses.
- Strong portfolio showcasing similar projects.
- Knowledge of SEO best practices and experience with responsive design.
- Familiarity with accessibility and compliance standards.

Project goals
Deliver a modern and professional aesthetic - a contemporary design that communicates trust, care, and professionalism.

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