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Website Modernisation

  • Posted:
  • Proposals: 91
  • Remote
  • #4499339
  • OPPORTUNITY
  • Open for Proposals
Taha M.Huzaifa M.TREASURE O.Ali K.Tosin O. + 86 others have already sent a proposal.
  • 5

Description

Experience Level: Expert
Website Designer & Brand Experience Specialist (Contract Project)
Award-winning boutique winery Cael's Gate is seeking a talented designer to modernise our website into a premium, contemporary digital experience that reflects the quality of our wines, cellar door experiences, events and brand.

Project Scope
The successful applicant will:
- Audit our existing website and identify opportunities for improvement
- Develop a refreshed visual direction aligned with our brand
- Redesign site structure and customer journeys
- Enhance mobile responsiveness and user experience
- Improve wine product pages and e-commerce functionality
- Elevate the presentation of our cellar door, membership and events
- Optimise layouts, imagery and calls-to-action
- Improve website speed, performance and usability
- Implement changes within our WordPress/WooCommerce environment, or recommend suitable alternatives

About You
We're looking for someone with:
- A strong portfolio of contemporary website design projects
- Experience working with luxury hospitality, wine, tourism or lifestyle brands
- Expertise in WordPress and WooCommerce
- A strong understanding of user experience, conversion optimisation and mobile-first design
- Excellent visual storytelling and branding skills

Highly Regarded
- Photography direction and image curation
- SEO and website performance optimisation
- Membership and subscription-based websites
- Experience within the wine, food, tourism or hospitality sectors

To Apply
Please provide:
- Portfolio examples of relevant projects
- A brief overview of your design approach
- Estimated project timeline
- Indicative project pricing

We are seeking a creative partner who can help position Cael's Gate as one of the Hunter Valley's leading boutique winery brands.

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Clarification Board Ask a Question

  • Emmanuel L.

    If you could improve just one outcome with the new website over the next 12 months, would it be increasing wine sales, growing memberships, driving more cellar door bookings, or attracting more event attendees?

  • Satwinder S.

    Are there any existing WooCommerce integrations, booking systems, membership platforms, or custom functionality currently running on the website that must be retained or improved as part of the redesign?

  • Speqto technologies private limited


    A few questions:
    1. Could you please share the current website URL for review?
    2. Are there any specific conversion goals you want to improve like - wine sales, memberships, event bookings, cellar door visits?
    3. Do you have any winery, luxury hospitality, or tourism websites that inspire the direction you're aiming for?

  • Salman U.

    Looking at the current website, which area do you feel has the greatest opportunity for improvement: user experience, conversions, visual presentation, mobile performance, or customer engagement?

  • VCONN P.

    Hi,

    What is the primary goal for the new website—driving more wine sales, increasing cellar door bookings, growing memberships, or promoting events?

    Looking forward to connecting.