Web site design

We are a young LED lighing technology company. We need a product website designing for a new scuba diving light that is four times more powerful than anything currently on the market. It is being used by the BBC natural history unit (Blue Planet etc). The site will be a digital brochure with added functionality - e-commerce, pages for diving community forums and photo/video uploads. We have a spec - around 12 pages. Site needs to go live 1st October 2013.

Site look and feel:
- Business to primarily consumers (but needs to feel “professional” for our B2B distributors and dealers
- Aimed at high end of niche market – scuba diving – so knowledgeable enthusiasts willing to spend £2k on a powerful torch to light up their underwater photography to professional standards
- Global appeal and customer base
- Brand values – reliability, trust, technological, unlocks exciting opportunities underwater
- White background (inviting), or black/dark background (suggesting underwater experience) – to be advised by you
- Needs to be built using industry-standard technologies

Spec:

1. Home page
a. Pictures/video of product
b. Doug Anderson picture/endorsement
2. About company
a. Company
b. Doug Anderson’s involvement (top underwater cameraman)
i. Explanation by him of why this product is needed in the world of diving, both professional and recreational
ii. Links to photos and videos where our product is in use
iii. Links to his own site (www.doug-anderson.com) , which will itself reference the use of the Seawolf
c. Clips of Doug Anderson in action etc.
3. Technical specification
a. Product benefits:
i. Power of light (x5 nearest competitor)
ii. Quality/colour of light
iii. Battery life?
iv. Ease of use
v. Number of lumens per $ (ie. no of lumens divided by product price, to compare with competitors)
b. Product features/specification:
i. Lumens at each of three settings
ii. Burn time at each of the three settings
iii. Charge time 100%/80%/70%
iv. Beam pattern details/%
v. Size/dimensions
vi. Weight
vii. Battery spec
viii. Charger spec
ix. Colour temperature??
x. Package contents
xi. Guarantee
xii. Anything else important? Eg. number of cycles?
c. Comparison table with main 3 competitive products?
d. Further endorsements eg. used by the BBC
e. Once we are confident, should we arrange an “independent” head to head test by a friendly journalist?
4. Accessories
a. When we have them
b. Replacement batteries etc.
5. Where to buy
a. Dealer network
b. Online shop (for territories where we have no distribution), with online paymen facility
i. [We can pass enquiries to the relevant territory where we have distribution]
ii. E-commerce capability
c. Where to hire
6. User community section
a. Ability to upload dive footage showing the use of our light
b. Forums to discuss how best to use our products to best effect
i. Doug to periodically add his expertise to the discussion
ii. Shane to also participate – we can get user feedback, suggestions for new products/product enhancements
c. (Perhaps a phase 2 feature)
7. In the News
a. Copies of press articles
b. News from the company
c. Follow Doug on Twitter
8. Media assets (for Press and others to take and use)
a. Logo types
b. Photos
c. Video clips
d. Tech specs
e. Quotes from Doug/Shane
9. Closed area (password-protected) for distributor and agent user
a. Media assets for our partners to use
b. Online order forms etc.
10. Contact/Support details page
a. Support
b. Copy of manual
c. Guarantee

Reference sites for web designer to look at:
- www.lightandmotion.com – competitor product Sola 4000
- www.camerasunderwater.co.uk – one of largest UK distributors
- www.keldanlights.com – competitor product
- www.doug-anderson.com – Doug’s own website