Refresh the Design

Project Overview
We run Easy Choice Vacation Homes (www.easychoicefl.com), offering quality vacation rentals in Florida. Our current website works but looks dated. We want to refresh the design and user experience to feel modern, clean, and competitive with leading travel brands.

This project is design-only (UI/UX). We will handle development separately.
Pages to Redesign
• Home Page
• Locations Page
• Property Listings Page
• Contact Us Page
Inspiration / Competitor Sites
We’d like the design to take inspiration from these sites while improving on them:
• Jeeves Florida Rentals — bold hero, clear search, polished property presentation.
• Tropical Escape Vacation Homes — strong visuals, clear branding, modern flow.
• The Top Villas — clean design, luxury feel, image-first property layouts.
Air BNB
Reunion Vacation Homes

Design Goals
• Modern, clean, upscale look and feel.
• Engaging visuals with Florida lifestyle imagery.
• Easy navigation and mobile-first design.
• Clear CTAs (browse, search, book, contact).
• Consistent brand identity with trust-building elements.
Moodboard & Style Direction
Visual Tone
Clean, modern, upscale. Inviting and relaxing with warm imagery. Professional and trustworthy.
Color Palette
• Primary Blue (#2563EB)
• Accent Teal (#14B8A6)
• Warm Sand (#F8E7C9)
• Charcoal (#1F2937)
• White & Light Slate (#F9FAFB / #E5E7EB)
Typography
• Headings: Modern serif (e.g., DM Serif Display)
• Body: Clean sans-serif (e.g., Inter, Lato)
• Accent/Buttons: Bold uppercase sans-serif
Imagery Style
• Hero: Lifestyle images or video (families, poolside, golf).
• Properties: Bright interiors, wide-angle, natural light.
• Locations: Maps, aerials, resort shots.
Layout & Components
• Hero section with search.
• Rounded property cards with hover states.
• Clear buttons and icons.
• Sticky header with CTA.

Deliverables
• Wireframes for structure.
• High-fidelity mockups (Figma/Adobe XD/Sketch).
• Mobile + desktop versions.
• Style guide: fonts, colors, buttons, components.
What We’re Looking For
• Strong design portfolio (hospitality/travel/real estate ideal).
• Experience with responsive, mobile-first design.
• Clear communication and attention to detail.


• Timeline: ~2 weeks for design delivery.

Please include:
1. Examples of similar design projects.
2. Preferred design tool (Figma/XD/Sketch).
3. Estimated timeline and cost.
4. Any initial ideas based on our site vs competitors.