Mobile-First. WP+ UX Designer for Global Community Platform

Hi there, I have updated the brief with more detail. (message for all freelancers interested and qualified to deliver on this).

Thanks, great question, our goal is to create a seamless user journey that feels intuitive and human, not transactional.

Here’s how we envision it:

Entry Point (Discovery):
Most visitors will land on the homepage through events, content, or social links. The goal here is clarity — they should instantly understand who we are and what we do.

Engagement (Exploration):
From there, users naturally branch into one of three key pathways:

Membership: Learn about The Collective, understand benefits, and join or subscribe.

Events: Explore upcoming sessions, register easily, or save events to their calendar.

Learning Content: Access high value, contents. resources, or Knowledge Hub to read, listen, or download practical insight.

Conversion (Action):
The main actions we want to prioritise are:

Join The Collective (membership conversion)

Register for Events (engagement + pipeline building)

Subscribe to our flagship magazine (community growth and retention)

Retention (Return & Relationship):
Once users engage, we want the platform to invite them back — through:

Regular updates on new events and content

Member-only access to resources or replays

Clear navigation and smart prompts that keep exploration fluid

In short: we want the journey to feel like an ecosystem — discover → engage → belong → return.

The focus is on connection before conversion, creating a space that feels alive, accessible, and valuable.