Improve existing website content's SEO/search/presentation
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Post a project like this£30/hr(approx. $38/hr)
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Description
Experience Level: Expert
Estimated project duration: 3 - 4 weeks
Anthropocene Fixed Income Institute is a non-profit research organisation that produces weekly long-form, academic articles for a specialist audience in the bond markets. Our research is regularly featured in the media, and our team speak at conferences and appear in podcasts and videos.
We are planning for a full brand project next year when our website will be completely redesigned but, in the interim, we wish to improve the user experience and functionality of our existing website: https://anthropocenefii.org/about-afii
The site is currently managed on GoDaddy. We are open to moving to a new CMS system to enable us to achieve our requirements, which are listed below.
Our research papers do not currently follow a standard format. The supplier will need to create a standard format for our research papers, and provide editorial support to migrate our existing research to the standard format for hosting on the website.
REQUIREMENTS
Technical/design:
All website content should be migrated onto Wordpress or a similar CMS if required to achieve the goals listed below. The supplier will provide sample pricing and recommendation on hosting companies and cybersecurity requirements.
We currently publish research as PDFs and, sometimes, as presentations. We wish to develop a hierarchical structure for our research content on the website, based on themes/topics, and have this available as a search filter (alongside publication date).
Each research paper needs to be migrated to HTML so that the content is easily searchable and links work correctly when shared externally.
PDF downloads of each research paper will remain available but should only be downloadable once contact details have been provided. This contact data is to be saved in Excel then, once implemented, Microsoft Dynamics.
Improve the layout and search of AFII "In the News"
Create a library/archive with AFII media, webinars and/or podcasts recordings
Redesign the Home page to feature latest research, news and other media more effectively
Link the Team page to About AFII; update the Team page with new joiners
Provide a shortcut links facility to create social media-friendly shortened links to pages, reports, recordings
Improve the register / sign-up feature to ensure compliance with GDPR and link with Microsoft Dynamics CRM. Allow optionally for contact to register specific areas of interest.
Content/copywriting:
Standardise the presentation and format of all research articles - supplier to develop standard framework for research pages and migrate all existing content to that standard framework.
Provide a proofreading check on all website content identifying typos, missing images and/or links
Review Disclaimer/Privacy Policy to ensure meets current legal standards
Suggest improvements to "Thank you" email and calls to action throughout content.
We are planning for a full brand project next year when our website will be completely redesigned but, in the interim, we wish to improve the user experience and functionality of our existing website: https://anthropocenefii.org/about-afii
The site is currently managed on GoDaddy. We are open to moving to a new CMS system to enable us to achieve our requirements, which are listed below.
Our research papers do not currently follow a standard format. The supplier will need to create a standard format for our research papers, and provide editorial support to migrate our existing research to the standard format for hosting on the website.
REQUIREMENTS
Technical/design:
All website content should be migrated onto Wordpress or a similar CMS if required to achieve the goals listed below. The supplier will provide sample pricing and recommendation on hosting companies and cybersecurity requirements.
We currently publish research as PDFs and, sometimes, as presentations. We wish to develop a hierarchical structure for our research content on the website, based on themes/topics, and have this available as a search filter (alongside publication date).
Each research paper needs to be migrated to HTML so that the content is easily searchable and links work correctly when shared externally.
PDF downloads of each research paper will remain available but should only be downloadable once contact details have been provided. This contact data is to be saved in Excel then, once implemented, Microsoft Dynamics.
Improve the layout and search of AFII "In the News"
Create a library/archive with AFII media, webinars and/or podcasts recordings
Redesign the Home page to feature latest research, news and other media more effectively
Link the Team page to About AFII; update the Team page with new joiners
Provide a shortcut links facility to create social media-friendly shortened links to pages, reports, recordings
Improve the register / sign-up feature to ensure compliance with GDPR and link with Microsoft Dynamics CRM. Allow optionally for contact to register specific areas of interest.
Content/copywriting:
Standardise the presentation and format of all research articles - supplier to develop standard framework for research pages and migrate all existing content to that standard framework.
Provide a proofreading check on all website content identifying typos, missing images and/or links
Review Disclaimer/Privacy Policy to ensure meets current legal standards
Suggest improvements to "Thank you" email and calls to action throughout content.
Emma T.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
50%
Last project
13 Dec 2016
United Kingdom
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Emma,
There is so much to talk about on this project. First I think it would be more manageable broken down into 3 phases: The design of the pages, migration of research paper into HTML (this will be a major undertaking as it also encompasses the editing, proof reading, etc of the other pages), and finally SEO.
I also think it would be more logical to just start on the full rebrand now, because the amount of work, time and cost it will take to handle all the currently proposed step-gap-measures, will be almost equivalent to the later planned redesign.
Let me know if this makes sense and we can go from there.
1034246
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