Funnelling and sales website created for my dog business

https://www.handrcanineservices.co.uk/ is the current website.

A clean, straightforward dog training and walking service site with a strong personal touch.

Overall feel

Minimalist, uncluttered, dark-themed design that matches branding. (colour hexs #000000 & #fbbc11)

Straightforward navigation, visitors can quickly find services (training, residential, walks).

Tone is direct, friendly, and practical – it reads like you’re speaking to dog owners rather than marketing at them.

Strengths

Personal authority: military background and experience are woven in without being overbearing, providing credibility and a disciplined edge.

Clarity: Each service is described in plain terms – no fluff or jargon. Owners know exactly what I do.

Trust-building: Testimonials, reassurance about flexibility, and your emphasis on real-life results help position me as approachable and reliable.

Local focus: make it clear I'm South Devon-based, but open to clients further afield.

Style

It’s professional without being corporate. I don’t want to try to overcomplicate or oversell.

Reads more like a conversation with me than a polished ad campaign – which is appealing to owners looking for someone they can trust with their dogs.

Emphasis on structure, reliability, and results comes through in the way services are framed.

5 page set up- Home, about me, services, testimonials, contact & Sales. links to IG & FB, I have outlook in the business name already.
I want to be able to edit text and images easily throughout the life span of the site. Wordpress

I have so far had a nightmare with Godaddy & Wix and I still have a year left on Wix, but my sit doesn't scale when viewed on different monitor sizes and Wix don't have a fix and I still have year with them...HELP!