Final 15% of Our New Website

Budget: £500 fixed fee
Location: Remote – UK freelancers preferred
Project: Visual refinement of an existing WordPress website template

About us

Severn Vale Home Care is an independent, family-owned home-care company based in Worcestershire.

We are deliberately different from traditional care providers. We believe excellent care is about much more than meeting practical needs. It’s about wellness, independence, companionship and helping people enjoy life.

Our approach combines genuine warmth and individuality with a touch of the hospitality industry’s exceptional attention to detail.

We aim to anticipate our clients’ needs before they even realise they have them.

We also run Good Life Clubs, bringing people together in our communities for companionship, activities and social connection.

We are a friendly, slightly quirky, mid-market premium family business, not a national franchise or corporate care provider.

The project – we already have 85%

We are replacing our existing website with something simpler, cleaner, more elegant and considerably more conversion-focused, while retaining our distinctive family identity.

We already have:

* An established brand with beautiful photography, illustrations, patterns and colours.
* A collection of genuine photographs of our team and the people behind our business.
* A carefully selected wellness-led WordPress template.
* A separate development team who will build the website.

Existing website and brand assets:
https://www.severnvalehomecare.co.uk/

Chosen website template:
https://demo.goodlayers.com/infinite/homepages/wellness/

We believe we already have approximately 85% of the finished result.

We are looking for a talented individual with exceptional visual judgement to deliver the final 15%.

This is about beautiful typography, thoughtful composition, creative restraint and making our existing assets work together exceptionally well.

We are not looking for a rebrand, a bespoke website or extensive changes to the chosen template.

The experience we want to create

Imagine a wellness brand with a gentle touch of hospitality, but unmistakably an independent family business.

Our website should feel warm, welcoming, polished, reassuring and subtly individual.

Most importantly, it should make arranging care feel easy.

Our visitors are often older people or adult children who may be anxious or urgently looking for excellent care for someone they love.

Just as our care professionals anticipate clients’ needs, our website should anticipate visitors’ questions, concerns and next steps before they have to ask.

Visitors should immediately understand our services, meet the real people behind our business, feel reassured and know exactly how to contact us or arrange a free care assessment.

We also want the website to communicate our wider commitment to wellness, quality of life and community involvement through our Good Life Clubs.

Beautiful design and excellent conversion must work hand in hand.

What we need

A focused design commission comprising:

1. A review of our existing brand assets and selected template.
2. Creative refinement of the homepage.
3. One reusable service-page design.
4. Desktop and mobile layouts in Figma.
5. A straightforward design handover to our existing WordPress developers.

We want to work within the existing template structure wherever possible to minimise additional development.

The designer we’re looking for

We are looking for an individual freelance graphic designer or art director, not an agency or WordPress development company.

You will have:

* An excellent artistic eye and strong typographic judgement.
* Experience creating beautiful, simple, personality-led websites.
* An understanding of intuitive website design and conversion.
* The ability to use existing brand assets creatively rather than reinvent everything.
* A portfolio demonstrating genuine individuality, warmth and sophistication.

Experience in independent hospitality, lifestyle, wellness or other people-centred businesses would be particularly welcome.

Budget and application

Fixed budget: £500.

This is a tightly defined visual design commission. The brand, photography, template and development arrangements are already in place.

Please apply with:

* Links to your two best completed website design projects. We are particularly interested in visual quality, not just technical functionality.
* A brief explanation of how you would approach refining an existing template and brand.
* Confirmation that you can deliver the specified Figma designs within the fixed budget.

Please do not send generic agency presentations, WordPress development quotations or proposals for a complete rebrand.

We’re looking for the designer who can see the potential in what we already have and make that final 15% exceptional.