New logo for one the leading footwear brands in India

We are a footwear brand based in India looking at rebranding. We have been in this industry for the past 35 years and we feel though our current brand name and logo is popular, its dated and is less relevant to a younger demographic. Our current Brand name is MiamiCushion and we need a new brand name and logo with Miami in the brandname and logo as Mimai has a good will among our trading partners. However we would require a word to follow it so we can register the same. The current options we have are MimaiNeo and MiamiRise and we had started working on the packaging for MiamiRise however we are not too happy with the logo thus wanted someone to help us design a better logo for us.

Do send along the work you have done with fashion/apparel brands along with your proposal to be considered.



Product:
Flipflops, sandals and shoes

Place:
mom and pop type of footwear stores in India

Price:
1.5 to 15 dollars retail

Promotion:
In store, social media and print.

Customer Profile:
Lower to middle income group between the age group of 25 to 35 who are digitally connected and aspire for a better life

New Brand Positioning:
We inspire our targeted consumers not to be restricted by their circumstances and rise above the ordinary thus being their FIRST STEP TO RISE

I have attached our current logo and the packaging design we have been working on with the new positioning