Logo redesign
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Post a project like this2874
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- Posted:
- Proposals: 15
- Remote
- #1355971
- Completed
Description
Experience Level: Expert
Estimated project duration: less than 1 week
Information for the business: Innovation and transformation consultancy
Industry: Business
Brand name/slogan in logo: +ADD Strategy Ltd.
Ideas for the visual style: see existing log
Things to avoid: clutter
Extra notes: +ADD Strategy in an interim management and business consultancy. We specialise in corporate innovation work. We use agile innovation and design thinking to accelerate change. Our work is diverse:
Exploring new market opportunities
Creating and Introducing new value propositions, products and services
(Re)designing processes (reducing costs or enhancing, restructuring operations)
Transforming and repositioning a business
Unlike a traditional business growth or marketing consultancy, we combine expertise in insight, strategic marketing, innovation and design thinking. We call this a 'fusion' agency and offer unique methods for moving quickly and overcoming barriers to change in corporate environments. We work closely with our clients, their supply chains and commercial communities using proven results focussed methods. We work with pace and sometimes from within the organisation embedding expert professionals as part of a clients team.
Examples of our current works include:
Exploring and discovering opportunities:
Understanding customers: Investigate location, ownership, status of all our large subsea products globally (Market insight and data analytics initiative)
Understanding opportunities: Explore and prioritise market opportunities in high value healthcare service tenders (Market insight and data analytics initiative)
Co-creating value propositions:
Open-innovation challenges: Develop a new telemetry / sensor device for mapping subterranean assets (Open innovation challenge and commercialisation programme)
Retail product design: Working with profile brand to develop new propositions in beds/bedding accessories (Product co-creation programme)
Creating new brand experiences: Build a business case for investment in a US based digital customer service (Design sprint and business case development)
Improving ROI: Establish innovation initiatives to enhance our scale digital transformation programme (Interim innovation support programme)
We already have a corporate identity for +ADD Strategy' and are doing well with it - however on attempting to Trademark it became apparent the separate plus sign causes problems.## This is a real shame as we like the simplicity and contrast of the identity as it is.
The logo is presently designed to enable addition information to be added to it - for example we have different work streams ...for example +ADD innovation, learning, marketing and so on. We often utilise this in targeted communications and use subheading other than +ADD Strategy. You can see this in the attached links and files.
We are seeking to integrate the plus sign into the logo. We like the al Jazeera plus (AJ+) logo and wonder if something similar could be done with by integrating the A and the Plus sign.
We would like as a separate stage to animate the design and this should be considered in the design of the logo.
Useful links:
http://www.addstrategy.co.uk/
http://www.addstrategy.co.uk/contact/
https://www.youtube.com/channel/UCNgGbDBvHijESX4LFjgsHoQ
https://twitter.com/paul_SLive/media
AJ plus link https://twitter.com/ajplus
Attached:
Current logo
Graphic element used on letterhead - a unique fusion
Industry: Business
Brand name/slogan in logo: +ADD Strategy Ltd.
Ideas for the visual style: see existing log
Things to avoid: clutter
Extra notes: +ADD Strategy in an interim management and business consultancy. We specialise in corporate innovation work. We use agile innovation and design thinking to accelerate change. Our work is diverse:
Exploring new market opportunities
Creating and Introducing new value propositions, products and services
(Re)designing processes (reducing costs or enhancing, restructuring operations)
Transforming and repositioning a business
Unlike a traditional business growth or marketing consultancy, we combine expertise in insight, strategic marketing, innovation and design thinking. We call this a 'fusion' agency and offer unique methods for moving quickly and overcoming barriers to change in corporate environments. We work closely with our clients, their supply chains and commercial communities using proven results focussed methods. We work with pace and sometimes from within the organisation embedding expert professionals as part of a clients team.
Examples of our current works include:
Exploring and discovering opportunities:
Understanding customers: Investigate location, ownership, status of all our large subsea products globally (Market insight and data analytics initiative)
Understanding opportunities: Explore and prioritise market opportunities in high value healthcare service tenders (Market insight and data analytics initiative)
Co-creating value propositions:
Open-innovation challenges: Develop a new telemetry / sensor device for mapping subterranean assets (Open innovation challenge and commercialisation programme)
Retail product design: Working with profile brand to develop new propositions in beds/bedding accessories (Product co-creation programme)
Creating new brand experiences: Build a business case for investment in a US based digital customer service (Design sprint and business case development)
Improving ROI: Establish innovation initiatives to enhance our scale digital transformation programme (Interim innovation support programme)
We already have a corporate identity for +ADD Strategy' and are doing well with it - however on attempting to Trademark it became apparent the separate plus sign causes problems.## This is a real shame as we like the simplicity and contrast of the identity as it is.
The logo is presently designed to enable addition information to be added to it - for example we have different work streams ...for example +ADD innovation, learning, marketing and so on. We often utilise this in targeted communications and use subheading other than +ADD Strategy. You can see this in the attached links and files.
We are seeking to integrate the plus sign into the logo. We like the al Jazeera plus (AJ+) logo and wonder if something similar could be done with by integrating the A and the Plus sign.
We would like as a separate stage to animate the design and this should be considered in the design of the logo.
Useful links:
http://www.addstrategy.co.uk/
http://www.addstrategy.co.uk/contact/
https://www.youtube.com/channel/UCNgGbDBvHijESX4LFjgsHoQ
https://twitter.com/paul_SLive/media
AJ plus link https://twitter.com/ajplus
Attached:
Current logo
Graphic element used on letterhead - a unique fusion
Paul S.
100% (39)Projects Completed
47
Freelancers worked with
40
Projects awarded
50%
Last project
25 Aug 2023
United Kingdom
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