Logo + mini brand identity for UK software startup

About the project

VisitHalo is a new UK software platform that keeps customers, families and businesses informed around home and property visits — before, during and after an engineer, tradesperson or professional attends. Think reassurance, protection and clear communication, especially for elderly and vulnerable customers and their families.
The name meaning:

Visit — any trusted professional attending a home or property
Halo — a protective, trusted circle around the customer and the visit

Tagline: "Every visit. Everyone informed." — see deliverable 5; the icon and main wordmark must work without it.
What I need (fixed-price package)

Primary logo — wordmark "VisitHalo" plus an icon/symbol
Icon-only version — must work as an app icon and favicon at small sizes
Mini brand identity:

Colour palette (primary + secondary, with hex codes)
Font choices (heading + body, licensed or free-to-use fonts)
One-page brand sheet showing correct usage


File deliverables: vector source files (AI or SVG), plus PNG (transparent) and JPG in light and dark versions
Tagline lockup version — the primary logo with the tagline "Every visit. Everyone informed." beneath it, as a separate variant (for website, pitch deck and print use). The main logo must still work standalone without it.

Design direction

A ring / halo / circle motif is the natural direction — a protective circle around the visit. Open to your interpretation; avoid religious or angel imagery.
Style: clean, modern, trustworthy software brand — closer to a fintech or health-tech feel than a tradesman logo. No clip-art houses, spanners, or hard hats.
Accessibility is core to this product. The logo must work in high contrast, at small sizes, and be legible for older users. Nothing thin, faint or fussy.
Must look credible to two audiences at once: a family member on a phone, and a housing association procurement team in a boardroom.

Colour direction

Core feel: trust, calm and protection — think teal/deep blue territory (health-tech and care brands live here for a reason), with one warm accent colour (soft gold/amber works naturally with the halo idea) for highlights and calls-to-action.
Avoid: red as a primary (reads as alarm/emergency), cold corporate grey as the lead, and anything neon or garish.
All colour pairings must meet WCAG AA contrast standards — this product serves elderly and visually impaired users, so accessible contrast is a requirement, not a preference.
Open to the designer's palette proposals within this feel — surprise us, but keep it calm and credible.

Practical requirements

Fixed price only, agreed before start
2–3 initial concepts, then up to 3 revision rounds on the chosen concept
Timescale: express — first concepts within 2–3 days of starting, final files within 5–7 days. Please only apply if you can genuinely meet this.
Full commercial rights and copyright assigned to the client on final payment — confirmed in writing. Source files included. No stock elements with licensing restrictions.
Please include 2–3 relevant portfolio examples (software/tech brands preferred) in your proposal

Communication rules

All communication must stay on the PeoplePerHour platform. Do not contact me by email or any off-platform channel. Any attempt to take contact or payment off-platform will result in the proposal being declined and reported to PeoplePerHour.
Proposals only through the official PPH proposal system.

What to include in your proposal

Your fixed price for the full package above
Timescale confirmation — that you can meet the express schedule above
Portfolio links (tech/software brands especially)
Confirmation you agree to full rights transfer and source-file delivery

Thank you — looking forward to seeing your work.