Logo for emerging design retail website

We are looking for a logo for our new design e-commerce website, mvstard.com.

In one sentence, mvstard.com is about selling design-product to consumers, using scale to facilitate production, and designer-proximity to create design-credibility.

To fulfill this goal we are looking for a playful, whimsical logo that helps define the brand and encourage retail interest while retaining design integrity. Note that 'mvstard', or 'mustard', other than its traditional meaning, means 'something of quality', 'the best', also has the reference 'cutting the mustard'.

For reference, example websites/peers/competitors include: clippings.com, fancy.com, fab.com, and monoqi.com.

Lastly the logo requires a softening of the 'v' within the url, in order to avoid confusion and imply the word mustard (despite the alternate spelling).

The winning bid will provide three alternative logo suggestions within a short deadline, understand the above rationale, and communicate a clear identity and understanding of the target audience.

Thanks!

James