Logo for an Arab product

The organization supplies and manufactures laundry chemicals and products. The target audience is the male population of an Arab country. This audience on a daily basis wear an ankle length robe and head scarf which is the traditional formal clothing equivalent in purpose to a suit and tie.
The logo is needed for a product which is a spray starch - it is used for the headgear of the robe and it gives it a firm hold (please see attachments). It can also be used on shirts but not as much nor frequent as it is used on the traditional attire.
You will also find attached what the current product (spotless) design looks like and also a competitors design.
You can more information about the organization here: https://albarrakchem.com/

Notes for the design:
More inclination to classic designs
Mature audience
Male community members
Sophisticated style
Neither luxurious nor economical
Geometric designs are welcome
More literal than abstract

Color choices:
Aquas
Light Neutrals
Your recommendations are welcome