I need a professional logo design done - AS1

Information for the business: Clothing brand
Industry: Lifestyle/Travel
Brand name/slogan in logo: AS1
Number of revisions: 5
Ideas for the visual style: Heritage, Clean, Minimalistic, Different , Courageous
Things to avoid: Average logo's
Preferred colors: Stone Grey, Black, Mustard, Yellow, White
Where the design will be used: Website, Social Media, Emails
Extra notes: Who we are?

AS1 short for Aspired Life Clothing is a trendy and affordable label that specializes in casual wear such as tracksuits, T-shirts and caps. We want people to feel our products are of luxury material that can be worn during the daytime or to a causal evening event. Our USP is that with our profits we help to clothe those in need in the UK & Jamaica.


Who is our customer base?

Our traditional customer looks like the following:

* 30 – 40 year old males
* Fun loving
* Adventurous
* Youthful
* Stable financially
* Keen on health and fitness
* Fashion conscious



What are the labels beliefs?

We want to attract customers who believe in our core beliefs, which are listed below:


* Heritage
* Clean
* Minimalistic
* Different
* Courageous


These are our ‘Brand Pillows’


Please look at design brief which is attached to the post.