Design New Business Logo/ Branding

Logo Design Brief

Business name: The Fitness Foods Company

We are creating a new company that provides ready made meals for fitness goals: Fat Loss, Performance and Muscle Gain.

These are the other companies out there directly competing with us:

http://www.myfood.co.uk/hres/Active%20Body%20Sample%20Menu%202.pdf

http://www.purepackage.com

http://www.freshfitnessfood.co.uk/order-now/

We are looking to go for a more traditional design, “vintage” with possibly a modern twist to bring it to life and a fresh entry to the market. These are some ideas we’ve found online:

http://www.google.co.uk/imgres?um=1&sa=N&hl=en&biw=1366&bih=677&tbm=isch&tbnid=oO-kgfU-NCDEcM:&imgrefurl=http://webexpedition18.com/articles/showcase-of-retro-vintage-style-logo-designs/&docid=pkk6vHDd2XY0XM&imgurl=http://webexpedition18.com/wp-content/uploads/2013/01/retro-logos01.jpg&w=400&h=300&ei=H8G9Ub6QKIyT0AWth4DoCw&zoom=1&ved=1t:3588%2cr:44%2cs:0%2ci:229&iact=rc&page=3&tbnh=174&tbnw=161&start=34&ndsp=23&tx=70&ty=92

http://www.google.co.uk/imgres?um=1&sa=N&hl=en&biw=1366&bih=677&tbm=isch&tbnid=gHh-_3cTuJcwAM:&imgrefurl=http://www.shutterstock.com/pic-94600402/stock-vector-set-of-vintage-retro-bakery-logo-badges-and-labels.html&docid=1yJIdd7Z91K33M&imgurl=http://image.shutterstock.com/display_pic_with_logo/95809/95809%2c1328644898%2c3/stock-vector-set-of-vintage-retro-bakery-logo-badges-and-labels-94600402.jpg&w=450&h=470&ei=H8G9Ub6QKIyT0AWth4DoCw&zoom=1&ved=1t:3588%2cr:35%2cs:0%2ci:202&iact=rc&page=3&tbnh=187&tbnw=174&start=34&ndsp=23&tx=110&ty=39

http://www.google.co.uk/imgres?um=1&sa=N&hl=en&biw=1366&bih=677&tbm=isch&tbnid=WWeRO20eQVTlFM:&imgrefurl=http://blog.spoongraphics.co.uk/tutorials/how-to-create-a-retro-badgeemblem-style-logo&docid=Dm9VUnK_K04DzM&imgurl=http://www.blog.spoongraphics.co.uk/wp-content/uploads/2011/retro-logo/badge-logo.jpg&w=974&h=784&ei=H8G9Ub6QKIyT0AWth4DoCw&zoom=1&ved=1t:3588%2cr:2%2cs:0%2ci:94&iact=rc&page=1&tbnh=190&tbnw=192&start=0&ndsp=11&tx=119&ty=70


http://www.google.co.uk/imgres?um=1&sa=N&hl=en&biw=1366&bih=677&tbm=isch&tbnid=x3hvO6JMPas2pM:&imgrefurl=http://inspirationfeed.com/inspiration/50-striking-vintage-and-retro-logo-designs/&docid=ybmWCA8abGo9wM&imgurl=http://pictures.inspirationfeed.netdna-cdn.com/wp-content/uploads/2011/07/shot_12760721111.jpg&w=400&h=300&ei=H8G9Ub6QKIyT0AWth4DoCw&zoom=1&ved=1t:3588%2cr:3%2cs:0%2ci:97&iact=rc&page=1&tbnh=190&tbnw=194&start=0&ndsp=11&tx=93&ty=102

We are holding back on the web design until we have the logo completed, with colours for branding association etc.

In terms of design and style, this is going to be a food company, aimed at fitness enthusiasts that struggle with the dietary part to a well balanced diet and fail to reach their goals purely based on the nutritional side to training. We want to take a new angle on branding in terms of marketing and web design, following a t rend set by Abercrombie and Fitch, understated luxury, where the customer/ model is the advertisement.

http://www.abercrombie.co.uk/webapp/wcs/stores/servlet/StoreView?catalogId=11556&DM_PersistentCookieCreated=true&langId=-1&storeId=19658

As is there logo, full name and abbreviated smaller logo for patch design and clothing tags etc. That would be helpful for branding packaging and in the future, other sales strategies. If this is possible to incorporate but that will depend on original style and design as to whether it needs to be or not.