Brand name + brand identity; Brand style guidelines; 2 product names
- or -
Post a project like this3091
$$
- Posted:
- Proposals: 14
- Remote
- #942515
- Awarded
Graphic Design, Logo Design, Illustration, Web Design, Marketing/Advertising, Editorial/Book Design, Flyer Design
Norwich
Graphic Designing, Website Design, Development & Maintenance, Blogs, Social Media Management, SEO/Online Marketing, Virtual Assistance Services
Kolkata
Logo Design & Branding | Graphic Design | Packaging | Wordpress Website | Website Design
London
518039203604265731363995441169459694486530503723528989632153812219897923
Description
Experience Level: Intermediate
BRANDING AND CORPORATE IDENTITY (see the product attached)
WHAT'S NEEDED
1 company name (brand) + web domain availability check
1 logo to be designed accordingly
1 brand style guidelines: FINAL vector artwork and other formats compiled in a package. The specifications for the brand (colours, typography, etc)
2 product names
Ideas for the brand (both the name and the identity). SIMPLE, SHORT, CATCHY and PUNCHY
i.e. APPLE; VISA; ZARA; MCDONALD'S; CHANNEL For the last two, I particularly like how powerful are their capital letters, that we immediately recognise their brand.
NESPRESSO is brilliant as it has the name related to the product (espresso coffee) and the capital letter quite powerful and unique.
Definitely the inspiration can be "beats by dre" as an initial guide (I believe the audience is kind of similar).
SPECIFICATIONS
1. Company name
A PUNCHY, TRENDY AND MODERN BRAND FOR A VERY COOL AND TRENDY PRODUCT.
It’s a must that this brand is easy pronounceable in most of the European languages (Western European mostly), here the important of the simplicity.
2. Delivered logo formats:
CMYK:
EPS, PDF, PNG, JPEG
RGB:
SVG, EPS, PDF, PNG, PSD, JPEG
(All these formats will include a black, white and colour version of the logo)
3. Brand Style Guideline
-Logo size and placement (always bear in mind that is an ecommerce and the main activity is online)
-Identity Colours: Colour Scheme, colour palette (all the same, named differently)
-Font Scheme
-Iconography
-Style for the photography: For product displayed on the website and the banners (mainly). We’re not going to make the photos at the beginning, but retouch the pictures provided by the suppliers to make them all look uniform, with a unique style
-Web-specific elements
-Brand voice: detail the specification for content creation, product description, social media activities and press release. This brand/product will be COOL, something that everyone would like to have or try. Nothing is boring about this brand or its products.
** I’ll assist in all of this when needed.
This is our 1st step job. After this we'll need a website mockup, banners, facebook and Twitter pages design, etc. So the person chosen for this 1st work, will potentially be our designer (whenever he/she is available of course).
Extra notes: We are a company selling a very trendy product and we now aim for a brand name, and brand identity for our business (including a full detailed brand style guidelines). We also need names for our 2 products (one has 4 variations/different models; the other one only one variation/model). FINAL vector artwork and other formats compiled in a package (bearing in mind that the main activity is online).
The business name will be our ecommerce website name as well, so we need domain availability check.
We are a very small company selling online only. We need a brand identity that can suit other countries and languages as we may expand to other markets.
The product is very trendy and cool (all the info about the product will be send to the professional chosen for the job).
WHAT'S NEEDED
1 company name (brand) + web domain availability check
1 logo to be designed accordingly
1 brand style guidelines: FINAL vector artwork and other formats compiled in a package. The specifications for the brand (colours, typography, etc)
2 product names
Ideas for the brand (both the name and the identity). SIMPLE, SHORT, CATCHY and PUNCHY
i.e. APPLE; VISA; ZARA; MCDONALD'S; CHANNEL For the last two, I particularly like how powerful are their capital letters, that we immediately recognise their brand.
NESPRESSO is brilliant as it has the name related to the product (espresso coffee) and the capital letter quite powerful and unique.
Definitely the inspiration can be "beats by dre" as an initial guide (I believe the audience is kind of similar).
SPECIFICATIONS
1. Company name
A PUNCHY, TRENDY AND MODERN BRAND FOR A VERY COOL AND TRENDY PRODUCT.
It’s a must that this brand is easy pronounceable in most of the European languages (Western European mostly), here the important of the simplicity.
2. Delivered logo formats:
CMYK:
EPS, PDF, PNG, JPEG
RGB:
SVG, EPS, PDF, PNG, PSD, JPEG
(All these formats will include a black, white and colour version of the logo)
3. Brand Style Guideline
-Logo size and placement (always bear in mind that is an ecommerce and the main activity is online)
-Identity Colours: Colour Scheme, colour palette (all the same, named differently)
-Font Scheme
-Iconography
-Style for the photography: For product displayed on the website and the banners (mainly). We’re not going to make the photos at the beginning, but retouch the pictures provided by the suppliers to make them all look uniform, with a unique style
-Web-specific elements
-Brand voice: detail the specification for content creation, product description, social media activities and press release. This brand/product will be COOL, something that everyone would like to have or try. Nothing is boring about this brand or its products.
** I’ll assist in all of this when needed.
This is our 1st step job. After this we'll need a website mockup, banners, facebook and Twitter pages design, etc. So the person chosen for this 1st work, will potentially be our designer (whenever he/she is available of course).
Extra notes: We are a company selling a very trendy product and we now aim for a brand name, and brand identity for our business (including a full detailed brand style guidelines). We also need names for our 2 products (one has 4 variations/different models; the other one only one variation/model). FINAL vector artwork and other formats compiled in a package (bearing in mind that the main activity is online).
The business name will be our ecommerce website name as well, so we need domain availability check.
We are a very small company selling online only. We need a brand identity that can suit other countries and languages as we may expand to other markets.
The product is very trendy and cool (all the info about the product will be send to the professional chosen for the job).
Christelle M.
80% (4)Projects Completed
6
Freelancers worked with
6
Projects awarded
64%
Last project
25 Jul 2022
Netherlands
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
There are no clarification messages.
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies