Logo & card back for a card game
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£200(approx. $251)
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- Proposals: 26
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- #3687616
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Logo & Graphic Designer / illustration / PowerPoint / CAD / AI Expert / Web Designer
Rawalpindi
⭐ TOP RATED ⭐ Graphic Designer| WordPress / WIX |2D Animator| Video Editing |Photoshop Expert
Karachi
Graphic designer,logo design,illustrations,pattern maker,illustrator ,Writing and translation
Multan
adobe illustrator, graphics design, business logo, 3d logo, logo animation, vector logo, logotype, vintage logo, logo, logo design,
Dhaka
18435866081733017112330617451624995524476578378473580267717877755604574322632910245
Description
Experience Level: Expert
Estimated project duration: less than 1 week
*Overview*
NOTE: ALL examples available in this Google Doc: https://docs.google.com/document/d/1c_ukP28kO5vjo_pL3fdXL7W5Lp-DoIg8fHPEiCjuV-s/edit?usp=sharing
“21X” is a simple maths puzzle game - it's basically an algebraic version of Blackjack (see figure 1). We need to create a) a logo and b) a card back with a well-integrated version of the logo on it, to begin a launch campaign for the game. The timeline is very tight, so this will not be the final version: Instead we are planning to re-brief to the winner of the proposal again after the initial launch to give them more time to refine their design. We want to be proud of this (it's not just a brainstorm) but the emphasis should be more on getting the concept right, rather than the execution perfect.
We will not be updating the art of the front of the cards (see figure 1) for now but the card back could do with improvement, integrating the new logo you will design. We would like the back you deliver to be "oversized" so we can wrap the edges around a digital box render to create a digital box mockup. The card back itself should be 63mm x 88 mm - with a total additional bleed of 25mm on each size to allow it to wrap in the digital mockup. We are not making this a separate deliverable (yet) but we will brief the box to the winner of this first project.
First, compared to the example in figure 1, the cards need to be more ornate and much more eye-catching. Second, we want it to carry a new 21X logo at the centre of the card. This will make the game highly recognisable as it will be seen all the time by players (much like Uno) giving them no doubt as to what they were playing when they are telling their friends about it.
The logo should be also delivered as an element on its own as well as fully integrated with the card, so it can be placed on pages, materials etc.
For background: the game itself is aimed primarily at maths puzzle enthusiasts or friends of maths puzzle enthusiasts looking for a stocking filler gift: something small that can be played at parties, Christmas etc in under 10 minutes. There is a secondary educational market for the game, but this is not such an important consideration: we want to make it work visually for the first audience group as a priority.
*The logo itself*
The logo needs to communicate the mathiness of the game, but it also needs to be in line with an overall aesthetic that recalls so-called “casino quality” playing cards that speak to a kind of glamour, associated with high stakes card games.
The ”21” part of the name would seem to best fit a Nouveau or Art Deco (or similar style) execution that speaks to the eras in which card games started gaining the international glamour associations they have today. It should be well integrated with the styling of the card back when executed on it, and therefore it probably is well defined by the overall card back’s style.
We think the x of the logo needs to be a very clear allusion to the mathematical element. It wants to look like the sloping serif little ‘x’ typically associated with equations, or mathematical papers like these (see figure 2).
*Card back*
“Casino style” playing cards can be very ornate (see figure 3).
We think something along the lines of the examples are very much the look we want to go for (which the current prototype has somewhat gone for too - but is rather too plain). Gold would almost certainly form some part of the design.
To avoid the possible mistake of people thinking these are an ordinary set of playing cards a small subtitle just below on a box design saying “Maths puzzle game” would be a good addition to ensure this can't happen.
The pattern designs like those above could just be similar nouveau-inspired or deco-inspired visual ideas. But another option could be to ape the styling, strokes and layout of the patterns but actually include mathematical symbols or repeating patterns like spirals, geometric shapes or fractals etc; maybe even equations themselves.
We have had some designs created and paid for already (see figure 4) as part of a first stage. But we realised they weren't right so we re-drafted the brief here to better focus on what we wanted.
We don't want taglines on the card other than "maths puzzle game" discreetly shown at the bottom. These example designs are not quite ornate enough especially 4b, which seems too flat and slightly overly floral The colours are not right and don't fit that casino feeling. Both 4a and 4c are too flat and too "wild west" in style rather than 20th century. The logo doesn't look like it clearly enough of a mathematical reference. What we did like about them is the "vintage" feel they were capturing. Figure 4a) is closer to the level or ornate design on the card back - but could be much richer but its logo is very "wild west / cowboy" which isn't right at all. 4c) again has more ornament but the back looks very weathered which takes away the glamourous, opulent feel that's required.
NOTE: ALL examples available in this Google Doc: https://docs.google.com/document/d/1c_ukP28kO5vjo_pL3fdXL7W5Lp-DoIg8fHPEiCjuV-s/edit?usp=sharing
“21X” is a simple maths puzzle game - it's basically an algebraic version of Blackjack (see figure 1). We need to create a) a logo and b) a card back with a well-integrated version of the logo on it, to begin a launch campaign for the game. The timeline is very tight, so this will not be the final version: Instead we are planning to re-brief to the winner of the proposal again after the initial launch to give them more time to refine their design. We want to be proud of this (it's not just a brainstorm) but the emphasis should be more on getting the concept right, rather than the execution perfect.
We will not be updating the art of the front of the cards (see figure 1) for now but the card back could do with improvement, integrating the new logo you will design. We would like the back you deliver to be "oversized" so we can wrap the edges around a digital box render to create a digital box mockup. The card back itself should be 63mm x 88 mm - with a total additional bleed of 25mm on each size to allow it to wrap in the digital mockup. We are not making this a separate deliverable (yet) but we will brief the box to the winner of this first project.
First, compared to the example in figure 1, the cards need to be more ornate and much more eye-catching. Second, we want it to carry a new 21X logo at the centre of the card. This will make the game highly recognisable as it will be seen all the time by players (much like Uno) giving them no doubt as to what they were playing when they are telling their friends about it.
The logo should be also delivered as an element on its own as well as fully integrated with the card, so it can be placed on pages, materials etc.
For background: the game itself is aimed primarily at maths puzzle enthusiasts or friends of maths puzzle enthusiasts looking for a stocking filler gift: something small that can be played at parties, Christmas etc in under 10 minutes. There is a secondary educational market for the game, but this is not such an important consideration: we want to make it work visually for the first audience group as a priority.
*The logo itself*
The logo needs to communicate the mathiness of the game, but it also needs to be in line with an overall aesthetic that recalls so-called “casino quality” playing cards that speak to a kind of glamour, associated with high stakes card games.
The ”21” part of the name would seem to best fit a Nouveau or Art Deco (or similar style) execution that speaks to the eras in which card games started gaining the international glamour associations they have today. It should be well integrated with the styling of the card back when executed on it, and therefore it probably is well defined by the overall card back’s style.
We think the x of the logo needs to be a very clear allusion to the mathematical element. It wants to look like the sloping serif little ‘x’ typically associated with equations, or mathematical papers like these (see figure 2).
*Card back*
“Casino style” playing cards can be very ornate (see figure 3).
We think something along the lines of the examples are very much the look we want to go for (which the current prototype has somewhat gone for too - but is rather too plain). Gold would almost certainly form some part of the design.
To avoid the possible mistake of people thinking these are an ordinary set of playing cards a small subtitle just below on a box design saying “Maths puzzle game” would be a good addition to ensure this can't happen.
The pattern designs like those above could just be similar nouveau-inspired or deco-inspired visual ideas. But another option could be to ape the styling, strokes and layout of the patterns but actually include mathematical symbols or repeating patterns like spirals, geometric shapes or fractals etc; maybe even equations themselves.
We have had some designs created and paid for already (see figure 4) as part of a first stage. But we realised they weren't right so we re-drafted the brief here to better focus on what we wanted.
We don't want taglines on the card other than "maths puzzle game" discreetly shown at the bottom. These example designs are not quite ornate enough especially 4b, which seems too flat and slightly overly floral The colours are not right and don't fit that casino feeling. Both 4a and 4c are too flat and too "wild west" in style rather than 20th century. The logo doesn't look like it clearly enough of a mathematical reference. What we did like about them is the "vintage" feel they were capturing. Figure 4a) is closer to the level or ornate design on the card back - but could be much richer but its logo is very "wild west / cowboy" which isn't right at all. 4c) again has more ornament but the back looks very weathered which takes away the glamourous, opulent feel that's required.
James N.
99% (17)Projects Completed
7
Freelancers worked with
6
Projects awarded
67%
Last project
24 Sep 2022
United Kingdom
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