Kickstarter

BR™ Visual Identity & Kickstarter Design Project

1. Brand Identity Kit (for long-term use)
This is your visual foundation across all future designs:

Logo Package
Full color, black/white, and icon-only versions
Formats: PNG, SVG, EPS, PDF
Color Palette
Primary and secondary HEX, RGB, CMYK
Typography
Chosen fonts for headers, body, callouts
Weight and usage guidelines
Imagery Style
Photo tone: clean, bright, modern (Bali/villa/sustainable)
Iconography style: minimal, friendly

Brand Voice & Messaging

Tagline: “Shave Clean – Save Money – Help the Planet”

Tone: clean, smart, environmentally conscious, relatable

Brand Use Guidelines

Logo placement and scaling rules
Do’s & Don’ts
Bonus Assets
Email signature template
Social media post templates
Business card design

2. "How It Works" Flyer
Visually explain the 3-step process:
Soak razor in water + shaving soap (left compartment)
Clean it on the silicone bristles (middle zone)
Rinse and dry (right zone) — Ready to Shave!

Design:

Visual steps with icons or lifestyle photos
Quick benefits listed (saves money, eco-friendly, skin-safe)
Optional: animated GIF or video version

3. Bundle Flyer (Kickstarter Pricing Tiers)
Showcase:

Single Units (Pink, Gray, White, Black)
2-Color Bundles
3-Color Bundles
All-in-1 Set

Design:

Product images with soft drop shadows
Colorful bundle layout
Pricing: €19/€38/€57/€77 with 30% OFF badges
Add-on options: BladeRefresh™ Cap, Keychain

4. Packaging Concept Flyer
Visualize what the customer receives:
Render of packaging box (with logo + slogan)

What's inside: BR™ unit + simple instructions
Highlight: Eco-friendly, plastic-free, compact

Design:

Light grey background (technical, clean)

Close-up mockups of packaging and unboxing experience

Bonus: women’s and men’s line differences (soft pink vs black/grey)