Digital Designer, for Display Advertising and Landing Pages
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Real Estate | Leads Generation|Logo Design |Full Stack Web and App Development | Word press Expert | Shopify | Python
Karachi
Web and App Development | Database Expert | Database Analysis| Python Developer
Islamabad
Top UK Based Services Provider | Amazon | Ebay | Etsy | Social Media | Graphic Design | CV
Liverpool
652686311091528110560361100791610976313109156061046426910217969948732434191537845252502171
Description
Experience Level: Entry
**Project Background
I am currently employed in a position of contracted Digital Director at a mid sized UK based charity.
My main objective with this project is to drive sign ups to the charities B2C products.
One of the core aspects of this project is Google Ads. As my client is a registered charity, they receive an Ad Grant budget from Google. In addition, due to restrictions on the Ad Grant budget we have a cash budget each month used for retargeting adverts and digital display.
Over the course of the project, we have encountered two major challenges which are restricting our progress:
1.) Currently we rely on the internal design team to produce our display adverts. They are pretty much at capacity and the creative takes a long time to be delivered. This means that our strategy, which is based on iterative testing of messaging concepts, is restricted. We need our design work quicker!
2.) The bounce rate across our key landing pages from all paid marketing is huge. This is due to the landing pages we have available being standard website pages and not designed for paid marketing. We need help in the creation of custom landing pages.
**Project Brief
In order to solve our issues we have two key requirements:
1.) Landing Page Creation - Using the landing page builder Unbounce - we are looking for full creation of landing pages on an ongoing basis, according to the requirements of both myself and the PPC contractor. Your input and experience is welcome, however.
We would look to create multiple landing page layouts and variations overtime, to achieve the best possible conversion rate for the client.
2.) Digital Display Asset Creation - We will require ongoing creation of digital display assets, used for both top of the funnel and bottom of the funnel retargeting. Copy and imagery will be supplied by the client in many cases.
This job can also include the sourcing of royalty free images which best represents our target audience. These adverts will run across Google Display Network along with Facebook and Instagram.
**Project Budget
Due to the nature of the work being ongoing, rather than one specific project we need the following information to help with the decision making process.
-Your hourly rate
-Examples of display adverts and landing pages you have created in the past.
**Additional Information
All text copy for this project will be supplied by the client.
There will be no development support available for the creation of landing pages in Unbounce.
Your main contact for this project will be myself.
I am currently employed in a position of contracted Digital Director at a mid sized UK based charity.
My main objective with this project is to drive sign ups to the charities B2C products.
One of the core aspects of this project is Google Ads. As my client is a registered charity, they receive an Ad Grant budget from Google. In addition, due to restrictions on the Ad Grant budget we have a cash budget each month used for retargeting adverts and digital display.
Over the course of the project, we have encountered two major challenges which are restricting our progress:
1.) Currently we rely on the internal design team to produce our display adverts. They are pretty much at capacity and the creative takes a long time to be delivered. This means that our strategy, which is based on iterative testing of messaging concepts, is restricted. We need our design work quicker!
2.) The bounce rate across our key landing pages from all paid marketing is huge. This is due to the landing pages we have available being standard website pages and not designed for paid marketing. We need help in the creation of custom landing pages.
**Project Brief
In order to solve our issues we have two key requirements:
1.) Landing Page Creation - Using the landing page builder Unbounce - we are looking for full creation of landing pages on an ongoing basis, according to the requirements of both myself and the PPC contractor. Your input and experience is welcome, however.
We would look to create multiple landing page layouts and variations overtime, to achieve the best possible conversion rate for the client.
2.) Digital Display Asset Creation - We will require ongoing creation of digital display assets, used for both top of the funnel and bottom of the funnel retargeting. Copy and imagery will be supplied by the client in many cases.
This job can also include the sourcing of royalty free images which best represents our target audience. These adverts will run across Google Display Network along with Facebook and Instagram.
**Project Budget
Due to the nature of the work being ongoing, rather than one specific project we need the following information to help with the decision making process.
-Your hourly rate
-Examples of display adverts and landing pages you have created in the past.
**Additional Information
All text copy for this project will be supplied by the client.
There will be no development support available for the creation of landing pages in Unbounce.
Your main contact for this project will be myself.
Baddou C.
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27 Apr 2024
United Kingdom
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