Design a Premium 4-Page Property Valuation Brochure Agency

We are looking for an experienced graphic designer to create a high-end property valuation brochure for John Buck Estates, an independent estate agency based in the North East of England.

The brochure will be left with homeowners after a valuation, so it must feel premium and personalised rather than like a standard leaflet.

Our current brochure is attached as a reference, but we want a complete redesign rather than a reformat. The new version should be cleaner, more sophisticated and comparable to brochures produced by premium estate agencies. Our website, johnbuckestates.co.uk, can also be used for brand, imagery and content reference.

FORMAT

A four-page A4 portrait brochure. This is not a folded leaflet. It will be professionally printed, so the final artwork must be supplied print-ready.

BRANDING AND STYLE

Main colours:

Navy: #042c57
Gold: #e3bb71
White and subtle neutral tones may also be used.

The design should feel premium, modern, confident, clean and spacious, without being overly corporate.

We would like premium property photography, elegant typography, generous spacing and subtle gold detailing. Please avoid clutter, excessive icons, oversized text or anything that looks like a generic promotional leaflet.

Our logo, property photography, photographs of John and Victoria, and the current brochure can be supplied.

PAGE 1 – FRONT COVER

The cover should create a strong first impression.

Suggested content:

Your Property Valuation & Marketing Proposal
John Buck Estates logo
A strong property or interior photograph
Prepared exclusively for your property

Please include an elegant area where we can handwrite the property address.

PAGE 2 – PROPERTY VALUATION RECOMMENDATION

This page will be personalised by hand during or after the valuation.

Please include clear spaces for:

Property address
Homeowner’s name
Date of valuation
Recommended marketing price: £________
Additional notes or recommended selling strategy

The recommended marketing price should be a main focal point, with plenty of room for a handwritten figure.

Suggested heading:

Our Recommendation for Your Property

A short paragraph can explain that the recommendation is based on the property’s condition, location, comparable sales, buyer demand and our knowledge of the local market.

The page should still look premium once completed by hand.

PAGE 3 – OUR MARKETING PACKAGE

This page should explain what homeowners receive when instructing John Buck Estates.

Services include:

Professionally enhanced property photography
360-degree virtual tours
Detailed floorplans
Premium Rightmove and Zoopla marketing
Targeted social media advertising
Professional property descriptions
Evening and weekend viewings
Strategic pricing and launch advice
Regular feedback and communication
Expert offer negotiation
Full sales progression through to completion
No sale, no fee

Please present this clearly and visually without overcrowding the page.

Suggested heading:

Marketing Designed to Make Your Home Stand Out

A premium property image can be incorporated.

PAGE 4 – WHY CHOOSE JOHN BUCK ESTATES

This page should reinforce our main selling points and provide a clear next step.

Key messages:

Independent and locally owned
Strong knowledge of Washington, Houghton-le-Spring, Sunderland, Gateshead and surrounding areas
Honest, realistic pricing advice
Modern property marketing
Personal service from valuation to completion
Fast response times, including evenings and weekends
Five-star rated service
No sale, no fee

Suggested call to action:

Ready to Take the Next Step?

Contact details:

0191 741 0121
info@johnbuckestates.co.uk
www.johnbuckestates.co.uk

Please include space for a QR code linking to our website or valuation page.

A professional photograph of John and/or Victoria may be used, but it should be incorporated tastefully and not dominate the design.

COPY AND CONTENT

Most information is included in our current brochure and website. The copy may be refined and shortened to suit the new layout, but all final wording and design must be approved.

The brochure should focus on the benefits to the homeowner rather than simply listing services.

FILES REQUIRED

Print-ready PDF in CMYK
3 mm bleed and crop marks
High-resolution PDF without crop marks for digital use
Fully editable original source file
Adobe InDesign, Illustrator or Canva editable version

Please ensure the artwork is suitable for professional UK printing and all text remains within the safe print area.

WHEN APPLYING

Please include examples of luxury property brochures, estate agency marketing, high-end corporate brochures or premium print design.

We are looking for someone with a strong understanding of typography, spacing and premium editorial design. Please avoid generic flyer templates or basic leaflet designs.