Create an impressive new logo for our craft beer marketplace
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Post a project like this$80
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Graphics Design | Logo Specialist | Packaging & Label Designer | Content writer | Web developer
Zongzhai
Audio/Video Editor, SFX & Foley artist, Electronic Composer (specialising in ambient/electronic music for score)
Windsor
Expert in Video editing | Animation | CV Update | illustrations | Photoshop | CGI and AutoCAD expert | Web developer & designer | Expert in Data scrapping
Karachi
75730591108368011008562109982881099320910633268106204371022412410032124976046394873249143232
Description
Experience Level: Entry
BREWMEE is the premier Swiss marketplace dedicated to craft beer enthusiasts. We pride ourselves on offering an extensive selection of the finest craft beers from Switzerland and beyond. As we continue to grow and evolve, we aim to refresh our brand identity to better reflect our passion for craft beer and our commitment to connecting brewers with beer lovers. A crucial part of this brand refresh is the design of a new logo that captures the essence of BREWMEE and makes a lasting impression on our customers.
Objective:
We are seeking a talented and creative graphic designer to create a new logo for BREWMEE. The logo should be innovative, memorable, and effectively convey our brand's identity as the leading Swiss craft beer marketplace. It should resonate with our target audience of craft beer enthusiasts and reflect qualities such as authenticity, quality, and community.
Task Requirements:
Conduct research on current trends in logo design within the craft beer industry and marketplace platforms.
Understand BREWMEE's brand values, target audience, and market positioning to create a logo that aligns with our brand identity.
Design Proposals:
Develop at least three (3) distinct logo concepts for BREWMEE, showcasing different approaches (e.g., modern, vintage, minimalist, etc.). Each concept should include a brief explanation of the design rationale and how it connects with the BREWMEE brand.
Logo Elements:
The logo must incorporate the brand name "BREWMEE" in a legible and aesthetically pleasing manner.
Consider the use of imagery or symbols that are associated with craft beer, Swiss heritage, or the marketplace concept, ensuring that the design remains unique and distinct.
Color Scheme:
Propose a color scheme that reflects the brand's personality and is adaptable across various platforms and media. Include color codes (CMYK for print, RGB, and Hex for digital) for consistency in brand application.
Typography:
Suggest typography that complements the logo design and enhances readability across different sizes and applications.
Final Deliverables:
Provide high-resolution files of the selected logo design in various formats (AI, EPS, PDF, PNG, JPEG) to ensure versatility in both digital and print media.
- Include transparent versions for overlay on different backgrounds.
- Supply negative (inverse color) versions for alternative uses.
- Ensure that the logo is scalable, maintaining its integrity and readability at various sizes.
Evaluation Criteria:
Creativity and originality of the logo design.
Relevance to the craft beer industry and alignment with BREWMEE's brand identity. Versatility and adaptability of the logo across different mediums and applications.
Quality of the presentation and the rationale behind design choices.
We look forward to receiving innovative designs that capture the spirit of BREWMEE and appeal to our community of craft beer lovers. This logo will be a cornerstone of our brand identity, featured prominently on our website, packaging, and marketing materials
Kevin J.
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United Kingdom
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