Catalogue Cover Design – ALXR (Office & Outdoor Furniture)

Project description:
We are looking for an experienced graphic designer to re-design the full cover set (front cover, back cover, inside front, inside back) for our 2026/2027 printed and online catalogue for ALXR, our office and outdoor furniture brand.

We are an NHS Approved Framework Supplier, and the catalogue is widely used across public sector procurement as well as by the general public, so accuracy, clarity, and print-ready quality are essential.

Scope of work:
Design 4 cover pages:
Front cover
Back cover
Inside front cover
Inside back cover
Full re-design (not a simple refresh)
Opportunity to introduce new stock or lifestyle imagery
Final artwork must be supplied as a print-ready PDF with crop marks
Design must work for both printed and online catalogue use

Branding & compliance requirements (must be followed):

Front cover:
ALXR logo
Company contact details & address
The existing “Office and Outdoor Furniture” wording must remain, but be updated to include the lot numbers:
“Lots 1, 2, 4, 5, 6”
NHS SC Framework Contract Number to be updated to: 2025/S 000-046095
“NHS APPROVED FRAMEWORK SUPPLIER” logo
Include the text: “ALXR incorporates The Education Business furniture range” with the Education Business logo (logo will be attached)
Include the Microfresh logo (logo will be attached)
Placement of The Education Business and Microfresh logos should be subtle and unobtrusive, so they do not clutter or overpower ALXR branding
Imbed QR Code (to be attached)
Front cover imagery should balance modern and engaging with clean and corporate

Front inside cover:
Designer to create a visually appealing design consistent with ALXR branding
Include Microfresh logo
Include the following Microfresh text:

In partnership with Micro-Fresh®

People face invisible threats: viruses, bacteria, allergens, and fungi such as mould that compromise health and peace of mind. Micro-Fresh® technology changes that. It is proven to prevent the growth of up to 99.99% of viruses, bacteria, and fungi, including coronavirus, listeria, E. coli, and black mould, and keeps surfaces protected for up to 50 days.

ALXR furniture now incorporates Micro-Fresh® technology, providing advanced antibacterial protection for surfaces in both office and healthcare environments. Micro-Fresh® helps reduce the growth of bacteria and keeps furniture surfaces cleaner for longer, supporting safer, healthier spaces.

Designer can express creative freedom here while keeping the page professional and visually aligned with ALXR branding

Back inside cover:
Include logos for ISO Certified, UKAS, British Assessment Bureau
Designer is welcome to express creative freedom to make the page visually appealing while remaining professional

Back outer cover:
Mirror the existing catalogue design for consistency
Reference material provided:
Blank cover artwork & detailed requirements (attached on PeoplePerHour)
Brand guidelines (to be attached)
All required logos will be attached as materials
Link to our 2025/2026 catalogue for reference (logos, layout standards, compliance details)
QR code to our website will be provided upon successful designer selection

What we’re looking for:
Proven experience in print design (catalogues, brochures, publications)
Strong understanding of bleed, crop marks, and print-ready PDFs
Ability to work within brand guidelines and compliance-heavy layouts
Clean, professional design suitable for public sector, NHS, and general public audiences

Deliverables:
Print-ready PDF with crop marks (all 4 cover pages)
Final artwork suitable for both print and digital use

Pricing - Please provide your pricing strategy as my budget is in the range of approximately £20-£40